Blogging is a commonly used word by everyone who remains active on social media. The blog is the short form of word weblog, which refers to a list of posts or journal entered on the webpage. Blogging is considered the writing about any topic sharing the relevant information, organizing the thoughts in simpler and easy to understand style or maybe telling your story or take a stand-up for any issue. It helps to reach billions of people and creates the opportunity to get visibility & to meet new people who use the internet. There are a various blogging platform, which invites the writers to write a blog and express yourself to the world. The guest post is invited free as well as paid out of which some provide instant approval guest post submission for the suitable content. The business world uses this platform to stay connected with the customers. The writers attract other writers and philosophers in the same field to get views and exchange opinions. The journalists can share their views about politics, current affairs, and get the suggestion on the blogs. Even, the film stars are in blogging now to share their views on the nation-wide issues and their personal experiences. Guest Blogging, the trending style of online marketing to get visibility on social media, more traffic on-site, build rapport, and relationship for writers. The basic idea of guest blogging is an exchange, where the writer, writes the articles according to the requirement of the particular blogger and gets a link in exchange to get connected with their regular readers and also attracts the new visitors. The Author box is designed for writers at the bottom of the content to get the recognition. This method is a combined profitable aspect for the website owner and for the blog writer both. It increases the high rank in search engines. The guest blogging impacts on the google ranking a lot, as soon as you get into it, you experience the same. The following factors are important for the highest keywords ranking. Backlinks The guest post will have your site’s link and once you are contributing the post to other new sites, it will be a way of securing a place of keywords on a new website as well. The guest post has the details of the author and photograph and a link about writers' complete profile. These bloggers are willing to have the link in the body of the article to add value to the readers. This attracts the existing readers and the new readers of the site, where you are a guest blogger. It automatically results in the high ranking with keywords. Anchor Text The anchor text is the text that has the hyperlink. To approach to the high ranking of keyword, the guest post should contain the anchor text in the blogs. The blue-lined clickable anchor text is the most commonly used to get the traffic and rank the keywords. This helps the user to get the easy click access to the keywords and grow the visibility. The SEO plays a major role in the guest blogging. It is used by the user to find the blog with the related keywords. The Keyword is a word or words that compress the whole post content in a word. So the keyword on SEO search will lead any user to reach your blog. Choosing the right and appropriate keywords are the best method to improve the ranking in SEO.