Being the world’s almost biggest search engine, Youtube continues to attract people from all parts of the globe. Creators, musicians, mere viewers, advertisers, the list is endless. If you take a look at the article published by Forbes, you will see just how staggering the earnings of these people are. As it is said, Youtube money is no joke. But there are certain guidelines to follow, if one wishes to garner success on this gigantic platform, and we are here to walk you through them.
No, we are not advising you to fall into the depth of existential crisis. The intention behind this tip is absolutely different. Upon making any important decision, it is only reasonable to sit down, relax and clear your vision by asking decisive questions.
- What is your primary goal?
- How hard are you willing to work?
- Who will be your audience?
- What do you have to offer?
- Can you withstand overwhelming competition?
- Are you ready to give your all?
These are some of the things you have got to keep in mind. As exciting and fun as launching a Youtube career may appear at prima facie, you should know that it takes actual efforts, challenges and patience to achieve any type of considerable success. Unfortunately, it is not 2010 when the competition on the platform was not as hostile as it is now. Creators, in every category, are emerging with the speed of light. Hence, it is crucial to know what you are setting yourself up for. Have ambitions, but keep them within the boundaries of rationality.
Resources and equipment
Alright, it seems that you have made up your mind. Youtube is what you want and you are not afraid of the obstacles that may come your way. Well, congratulations. However, you need to be able to steadily produce the quality content. For this, you are going to need a couple of things. In short, maximal possible mobilization of the existing resources is a must-do.
Firstly, you need to be properly equipped. No one wants to watch blurry videos in poor quality. You have to work on your editing skills as well. This is definitely essential, if you seriously consider making Youtube your lifestyle or earning money from it.
Depending on the type of content you make, you may have to spend quite a bit of money. If you plan to reenact the real life scenarios or record relatable sketches, you will need some props. Not to mention the set-up, microphone, lights etc. Fortunately, there are more budget-friendly content types that you can adhere to, but even if you decide to sit in front of the camera and rant about the unsolved mysteries or sociopolitical issues, there will be certain expenses you’ll have to make.
To go beyond the initial setbacks of becoming a Youtuber, it is not at all easy to maintain your success either. Do not think that once you have established yourself on the platform, you can chill out and everything is going to work itself out. Sadly, things do not work that way, and you will have to constantly keep yourself in check to avoid losing relevance or dissociating from your audience. To put this into perspective, let’s look at the case of Lilly Singh, one of the most well-known Youtubers who garnered popularity with her light-hearted, relatable content and charming personality. However, if you go to her channel and look at the comments from more recent years, you will see a lot of ‘’I miss the old Lilly’’, ‘’This is too heavily produced’ and ‘’Wish you kept just talking in front of the camera’’. While creators have to constantly evolve and work on the betterment of their content in order to get youtube watchtime, it is also important to remember your roots and not get too distracted with how far you have made it.
The golden mean in this situation is to remain closely connected with your audience. With increased earnings comes the need to involve more and more people in the video production, but one must never forget that viewers get bored with the oversaturated content. Know your limits, and try not to change your persona too dramatically. Afterall, it was exactly what provided you with views, subscribers and fame.