If you are a real estate agent, you would be interested in getting numerous online leads that will help you save your time and efforts. For that purpose, social media marketing is the best alternative to invest in.
The norms and the lifestyle of people are changing. Now, people are becoming highly dependent on what they see on social media. Whether it be news, tips, and tricks, or sales copy, they rely on what they see on social ads. This is the right time to click your target market and to convert them into prospects.
Social media is not limited to Facebook and Instagram. It includes Twitter, LinkedIn, and YouTube ads as well. However, identifying which platform is mostly used by your customers is the main objective. Later, planning marketing strategies and creating social media copies and posts are fulfilled.
Studies suggest that most of the realtor’s customers use Facebook as a source of property information. If a person is looking for a house to rent or the best agent to sell their house to, they search it online. Most of them are persuaded by what they see on Facebook ads.
Therefore, the essence of real estate social media marketing can not be taken for granted.
Here are some important tips that show why social media marketing is required for real estate agencies,
- A source of information
- A source of conversion
- A source of branding
A source of information:
Social media is a source of information for all. It is a source of information for the customers as well as businesses. Businesses utilize customer’s information to make well-targeted campaigns that result in sales.
For instance, if a couple is looking for a new house to rent, they will first gather property information from the internet. Searching on Google is the first step, while they are socializing on Facebook or Instagram they would be seeing ads or posts recommended to them or based on their search results. This is can only happen if your real estate company has a Facebook page.
Having a Facebook page is not enough! Posting informative posts regularly and updating followers on your services will improve the chances of sales. Furthermore, Facebook ads support the process as well. For ads, you may consult a professional real estate social media marketing agency.
Even if your target market is not on Facebook, they can see ads on different social media platforms like Instagram, Twitter, and Pinterest. It can all happen if your company is socially active on all social media platforms to pitch the right audience at the right time.
Sharing informative real estate news, updates and prices are all perfect. However, sharing client’s reviews on your services is equally important. Remember, social media is a source of information. People share what they know, while others believe what they see. Therefore, sharing positive feedback means spreading a positive word of mouth for the best sales results.
A source of conversion:
If real estate companies are active on social channels then the chances of converting a visitor into a client are great. Yes, social media works as a sales funnel. People can now directly and easily contact the real estate agent without scheduling an appointment. Most of the clients are busy during work hours to schedule an appointment, but that is not a problem anymore. Anyone can talk to the real estate agent or a customer representative anytime for consultation services. Facebook messengers, Instagram DM, and comments section are all sources of contact. You can just leave your number or post a comment so that the agent can call you anytime you want. This saves your time and effort to meet him formally.
A source of branding:
Branding is not confined to FMCGs or textile companies. Branding makes you popular with what you are. If you are a real estate service provider, people should know you for that. There should not be any need to search on Google for what your name suggests. Instead, your name should pop up in the minds of the people when they think of shifting, renting, or selling properties.
This can all happen with the help of social media marketing. Socializing is common. Facebook and Instagram alone target people from all age groups. Twitter has a regular and professional follower base. You all need to do is to select the right channel where your target audience operates the most and then share your company news, services, posts, and updates on each social network to stay update in minds of the people. Following social media style guides, text copies, and designs that relate to your business makes you a brand.
Therefore, it can not be suggested that social media marketing is just for e-commerce or other consumer goods businesses. Social media is the new era of digital media and every company should be present on digital media for its customer’s ease of access.