How To Increase Your Instagram Reach For A Business Profile: 10 Useful Tips You Can Put Into Practice Right Now.
Going on Instagram to promote your brand is the right strategy. More than 1 billion users worldwide is an audience worth working for. Of course, the number of views of publications will not increase without making any effort. Beginners are interested in knowing how to increase Instagram reach for a business profile. Here are some tips to share.
What is Instagram reach?
It is a metric that indicates the total number of users who viewed the post.
Instagram doesn’t show your posts to all subscribers at the same time. Initially, the content is viewed by a small group, and the social network’s algorithms track how these users interact with the posts. Likes, comments, repost indicate that the post can be shown to another group of subscribers, and so on.
In this regard, achieving 100% coverage is unrealistic. With an active user reaction, it is possible to increase the organic reach to 70% of the total number of subscribers. However, such indicators are found in entertainment and educational communities, as well as bloggers who do not cheat. Company profiles have less reach.
How do you see the reach of posts on Instagram? The statistics are available for holders of a business profile (you can access them from a normal user account).
What does the range depend on?
The reach of Instagram is influenced by the sum of factors:
- Time of publication: In this case, everything is logical: the greater the activity of the users at the time of publication, the greater the reach;
- The growth in the number of “likes”: The more I like it, the more subscribers will see the publication;
- Activities in personal correspondence;
- Saving the publication in the Collection.
How does Instagram reach differ from impressions?
Of course, we are talking about different metrics. If a user has seen your post twice, the social network stats will show: 1 reach, 2 impressions. The reach is the number of users who have seen the post and the impression is the total number of views. The reach shows how many users are specifically interested in your account.
Why is it necessary to monitor the flow rate?
Instagram reach is closely related to engagement. The more users are engaged, the more actions they will take with the content of the profile – and the higher the reach. This indicator can be translated into sales (but this will be the subject of another article).
The user involved leaves likes and comments, adds posts to the saved ones, clicks on the ads. If you plan to sell advertising from your account, high-reach profiles are invaluable to marketers.
Some marketers calculate engagement based on total reach. A good indicator is 15-30% of the number of subscribers with a minimum involvement of 2-3%.
The main reasons for the collapse of the scope
If your Instagram audience collapses, it’s a shadowbanning. Simply put, the social network intentionally shows your posts to fewer users. First of all, this happens if the post does not correspond to the moral norms and other norms of society. Generally, the loss of coverage can be affected by:
- Post immoral content and other inappropriate content;
- Violation of the rules and principles of the social network;
- A sharp increase in activity (suspected use of bots);
- Hashtag abuse (more than 30 per post);
- Presence of complaints by users;
- Publication of fakes.
How to increase your Instagram reach: 10 universal tips?
We will walk you through how to increase Instagram reach in 2022 using legal methods of promotion and account management. Zero risk, only proven effective methods.
1. Publish content at the right time
Each user spends an average of 30 minutes a day on Instagram. During this time (theoretically), they should see the newest and most relevant content, selected by the social network’s algorithms. It is important to know in which time frames your audience is most active. For example, if you post a post at night and most of the subscribers are active at 9-10 am, it is difficult for them to see the post. The best time to post should be determined by yourself (for example, by audience activity) or by using recommendations.
2. Respect the attendance and write a content plan
EffFq or Effective Frequency is a marketing term. It means calculating the number of ad impressions needed to get a user to respond to your ad. The same can be done with content. Given the number of posts, you need to post at least twice a day to increase your reach.
The more frequently you publish posts and stories, as well as perform live broadcasts, the higher the audience response can be. The best metric would be to post two stories per day and two posts per week (but you can choose an individual schedule).
To keep your actions consistent, write a content plan. It could be a table with a calendar grid. It indicates the days of publication, indicates the type of content and its topic for a week or a month in advance. Make sure you stick to the frequency.
3. Use relevant hashtags : Increase Instagram Reach for Free
You can increase your Instagram reach for free by using hashtags. However, it is important to choose the right ones for each publication. The perfect combination of hashtags is: up to 15 high, medium and low frequency, up to four geotags and personal tags, and up to four viral tags. Here is a brief explanation:
- Frequency tags: those that are reported most often, sometimes and occasionally (all are important);
- Geotags – help to attract an audience from the desired geographic region;
- Personal – this is your brand, product, last name, etc.
- Viral – the most popular hashtags at the moment (of course, they should be relevant to the topic).
Tip: do not use hidden hashtags to avoid running into filters due to spam attempts.
4. Post design
The brand (company) page should be different, have its own style. This will make the public remember her. Before creating a profile, analyse your favourite pages and think: why do you like them? Here are some of the effects you can use to create branded accounts:
- The general color scheme is the simplest option. Choose 2-3 primary colors and some shades and stick to them in the design of each post;
- Use white frames or fields around the photo. You can experiment with edges and symmetry;
- Chessboard. A slightly out of date but still beautiful option. It provides a checkerboard alternation of publications of two different colors (or images – text on the background);
- General post template. Respect for standard principles of color design and visual content.
Don’t forget that a company profile starts with the profile picture. An account photo can be a logo (for businesses) or a portrait (for personal pages). You can create a logo and download it along with a set of ready-made templates to post on Instagram using the Best logo designing service. This is a simple and affordable identity generator.
5. Use innovations
Real user activity can be achieved by keeping an account “alive” and responding flexibly to all innovations. Follow the news of Instagram, be the first to try new tools. Today they are posting new products in Stories, creating carousels from several photos, live broadcasts (even if they are short, for a couple of minutes).
6. Republish posts in stories
Especially for those who missed your post in the feed – make a copy of an important post in the story. This will remind people of you and increase the chances of increasing your reach
7. Organize giveaways
Everyone loves giveaways and it is possible to increase the reach of your Instagram thanks to them. Typically, the higher the reward value, the higher user engagement. The standard requirement for contest entrants is to mark two friends in the comments. This will have a positive effect on your account stats.
8. Block bots and inactive users
From time to time you should review the subscriber list and remove the inactive ones. Important: do not trust third party services. The social network does not authorise the use of other software. However, at the same time, remember: you can manually delete up to 30 users per hour (otherwise Instagram will think you are a bot, and the cleaning is done automatically).
Why delete the accounts of non-existent or inactive users? This will increase the level of reach, because it directly depends on the number of subscribers. Your posts can be seen by real, more active users who will (possibly) reward you with their likes and comments.
9. Call to action
We will tell you how to increase Instagram reach using the example of top bloggers. Create posts on a regular basis, inviting subscribers to participate in some activity. Classic example: posting a photo of a sleeping cat asking to tag a friend who looks like this cute animal.
Yes, these posts are usually just fun, but that’s the point: users are active and you get an increase in reach. After all, users will definitely go and watch the publication (and eventually sign up and become customers).
10. Publish Reels
Thanks to the Reels format, Instagram has moved closer to the popular social network Tik Tok. They are short videos of a predominantly funny / humorous nature. Such content is known to attract 67% more viewers than standard videos. Another important advantage is the display of the Reels in the recommendations, which helps to significantly increase the range.
What content can a company publish in its Reels? Advice, motivating stories, interesting work moments, humor (but you have to be careful to respect the corporate tone).
Conclusion Instagram reach is an important metric for account promotion success. Follow the advice and your reach will grow steadily. However, don’t forget that success is directly linked to the quality of the content you post.