SEO is a very important part of digital marketing. As we all know Google is the most used search engine and people often rely on search engines for search and research. So getting more rankings in a search engine can help your business grow better.
Let’s analyze the effectiveness of advertising and promotion in search engines.
Search engine coverage: Overall, 93 of the Internet on planet Earth !! More than one user regularly uses one or the other search engine (Google, Bing, Yahoo), ie billions of people. For example, the registered audience in various social networks is 43% of the total Internet audience.
Advertising in search engines: Search engines are designed to deliver content at the request of the user. The user identifies their need through their application, which they enter in the search bar, and the search site adjusts the content for that application. Thus, search engine advertising interest is close to 100%
Relevant search It would be unfair to say that search engines always give results that 100% meet the expectations of their users, of course. It is not.
Quality traffic: One of the major benefits of this is that it brings a lot of organic traffic to your site, when you ask your customers, who are actively searching for information about your business, products and services. If you pay attention to the appeal, there will be a lot of operatives to reach you. Your target audience.
The financial benefits of SEO over search engine advertising
At first glance, investing in contextual advertising may seem more attractive than search engine optimization (SEO).
The cost of investing in Digital Advertising (PPC) is حد 50- $ 100, paid per click, site transfer, tool management and forecasting per click. Advertising is released immediately, in some cases within 3-4 working days of launch
Invest in SEO promotion: To pay a fixed or variable rate for the services of a keyword-promoting agency, logins cost $ 300 – up to ہر 800 per month (read the article “How much it costs to promote SEO“). First results months later, sometimes 8-. Not after a month. This tool is unpredictable because it depends on search engine algorithms that change frequently.
Considering all of the above, investing in contextual advertising, for example, Google advertising, is far more profitable and reliable than search engine optimization.