All kinds of organizations ranging from emerging startups to well-established enterprises all contend with the creation of mobile app development. This results in shifting of customer expectations. Today’s mobile user demands convenience and they want instant access to information.
Also, at the same time, users want the ability to explore options regardless of where or when they want to do such. More importantly, customers expect their experience with organizations to be most relevant to them.
If the organization does not have a mobile strategy, it is missing out on uncountable prospects to connect, engage, influence, transact and support both existing and future customers.
And there comes a question of what are the factors underlying and influencing the success of a mobile app? The answer is complicated and for many companies, it is elusive because 40 percent of new products are known to fail when they are going to be launched.
In this article, we will outline key tactical and organizational success drivers for releasing a new mobile app in the market.
Obtaining top management’s support is crucial
According to experts from a mobile app development company in Toronto, having support of the top management in making such project is crucial. Senior managers are often making the end decisions about resources, project priorities and of course, resources.
It is among the senior management’s responsibilities in making a long-term commitment to product innovation via research-driven restatement from provision technical feasibility to testing with prototypes and growing in line with user feedback.
Senior management often occupies a deeply involved role in the mobile application development process, especially when it comes to commitments for resources. They also need to guarantee resources for development and secure them at all costs, so they are not redirect towards any other needs when things are scarce. A lot of development projects fail from lack of time and financial guarantee.
How can employees win support from top management executives in new product development?
A mobile product must go beyond the theoretical to achieve buy-in from senior shareholders. Top management executives are more than likely to take a mobile concept seriously once it has already been confirmed and tested on real users.
Prototyping authenticates an early concept and uncovers opportunities in exploring new ideas before the project reaches development. A significant advantage of prototypes is that they help create an emotional connection.
Shareholders are often more than willing to give the go-ahead signal for a project when they understand the concept and feel connected with it. People’s attitudes and perspectives change when they can physically take the product in their hands, use the concept and understand it well.
Transfer and management of knowledge
Agile development often depends on effective communication. Hence, if knowledge is not properly managed then it becomes a monumental barrier to implementing it. As a matter of fact, 75% of damage from failed mobile projects can be attributed to silos of knowledge. Employing cross-functional development teams is needed for eliminating silos and reduce risk in agile development environments.
Practicing squad-based development helps improve communication between various team members in various teams. Squads are usually small flexible teams who are responsible for end-to-end delivery of each product.
A substantial advantage squad based development has is that all team members have complete knowledge of each and every aspect of the project at hand. Development squads help with easy transfer of knowledge and allow the whole team to retain knowledge for future restatements of the app (product) at hand.
If we take a closer look at teams, they not only work collectively but also have more knowledge, experience and insight on collective terms in comparison to an individual. This approach to agile development dramatically reduces risk of knowledge getting diminished in order to help keep the project velocity consistent and likely.
Following an agile development process is a must
Proper planning and agile development are vital to control scope creep, control development costs and ensuring anticipated return on investment (ROI) is achieved. Throughout the development process, three essential areas manage things from early concept creation to product launch. When properly managed, they raise the chances of mobile app success.
- The design thinking process.
- Defining explicit requirements.
- Iterative development, based on the build-test-learn formula