We’re at the dawn of a new age. Marketing tactics are not the same as they were before. If you’re still hung up on the mindset that marketing products should just take a fancy website, some social media accounts then you’re in for a road trip of new and MUST adopt trends of digital marketing in 2021.
Over the past five years, digital marketing has changed more than it ever has, and the rapid progress has shown no signs of slowing down. More and more businesses these days are investing in ecommerce development in Dubai The digital marketing field is going through dramatic changes along with its main components that include SEO, social media, PPC, content marketing and more. Digital marketing has continually evolved from billboards to big data to meet the needs of both consumers and brands. With the exponential growth and usage of digital infrastructure, innovations are happening at a rapid pace. Gone are the times when artificial intelligence, visual or voice search were dismissed as something superficial that would only happen in movies. Artificial Intelligence now plays an important role in all aspects of digital marketing and is an integral part of most trends that will be followed in the upcoming times. Other than AI, there are many more trends that are paving the way for digital marketing into a revolutionary transformation. Let’s take a look at them:
Social Media Presence:
Social Media apps let you grow your market size and be inclusive to a broader ratio of consumers. Social media is one of the most cost-effective methods of digital marketing used to syndicate content and increasing the exposure of your brand. Implementing a social media strategy will greatly boost your brand recognition as you will connect with a large customer audience. Create social media profiles for your business and start interacting with others to get a jump start on your company’s visibility. Get your page to gain likes and shares through employees, business partners, and sponsors. Having people engage with your content will increase awareness of the product and build the credibility of your company. Every post that is shared will be introduced to a new network of individuals that can lead them to become potential customers, and the better the more people they know about your company. More than 91 percent of marketers claimed that their social marketing efforts greatly increased their exposure by investing only a few hours per week. Without a doubt your brand will benefit from active social media presence as it will make your customers feel their voice is heard.
Profiling Users With AI:
The artificial intelligence sector is quite broad and diverse. With technology progressing as much as it is a lot of what AI is doing in the digital marketing context is a meta-analysis of broad-spectrum data sets and then using that data to make their own choices. Before AI, Digital ads were bought and sold by humans, which can be expensive and unreliable. Programmatic marketing lessens the involvement of human, hereby lowering the overall cost and efforts by automating the process. It is estimated that 65% of all money spent on digital media ads will be traded programmatically in 2021 and that marketers will spend an impressive $84 on the medium worldwide. Both Amazon and Netflix have AI apps already built-in that assist with recommendations and transactions. AI will continue to be used in a variety of upcoming advertising technologies in the coming time, including content creation, voice and face recognition, chatbots, virtual assistants, and highly targeted marketing strategies.
Voice Search Will Skyrocket:
In 2021, more than half of online searches will feature voice searches. The Amazon Alexa and Google Home enable users to speak directly to the devices about their searches and receive immediate responses. Through keypads, touch screens, voice inputs; the internet has certainly evolved a lot and will continue to evolve. According to the latest voice search figures, 58% of consumers used voice search last year to find local business information, 27% of users visited the local business website, and 53% of users do voice searches daily. It is estimated that the voice recognition market will reach $601 million by 2021.
In 2021, chatbots will remain an important part of digital marketing. This AI-based technology utilizes instant messaging to chat with your customers or visitors to the site in real-time, day or night. Surveys show that 63% of respondents prefer to connect with a company or brand by messaging an online chatbot. By 2021, chatbots will supply 85% of customer service. Chatbot’s top advantages include 24-hour support (64%), instant responses to inquiries (55%) and answers to simple questions (55%).
Video Content and Influencer Marketing:
Video content today accounts for 80% of global Internet traffic— and the value of incorporating visual to your marketing strategy is increasing. Search engines such as Google will continue to reward video content on websites. In reality, if your site uses video, you’re 53 times more likely to rank on Google’s first page results. It’s 2021— no one on your website wants to scroll through blocks of text. Majority of users are moving towards mobile which is why mobile application development in Dubai is on a surge.
You need to make sure that your site in highly responsive across all devices and the video you integrated runs smoothly on every platform. Videos capture your audience’s attention and encourage them to spend more time on your website— which, in turn, tells search engines that your website is a useful experience. Influencer marketing is the concept of using “influential” people to market products and services explicitly and even implicitly, and has seen huge success in social media channels in particular. This will continue to grow in both B2B and B2C in 2021. It has been used for the most part in the context of individual ads so far, but it is likely to grow into a continuous approach rather than something based on a single product, for example. Marketers, particularly those in the Millennial and Gen Z populations, will want to consider building relationships on micro-and macro-levels with influencers.