Today I will talk about basic SEO for the beginners. Those who have websites for blogging, business, e-commerce, affiliate sales, etc, but don’t know about SEO and can’t effort to hire an SEO expert or SEO professionals, this article will help them for basic optimization. Basic optimization will help you to rank your keywords on the search engine result page (SERP)
Let’s jump into the deep
What is SEO?
SEO is search engine optimization. Everyday millions of web pages are publishing on the internet. Billions of searches perform on Google. Traffic visits only those sites that are ranking on the 1st page of the search engines. Search engine optimization is the organic way of getting ranking on the 1st page of the search engines.
How Search Engines Work?
When you publish a website or web page, search engines crawlers crawl that page or site, keep the all information of the page or site to their database. This is called indexing. When anyone searches keywords, search engine shows 10 results on each page. These pages called SERP.
Search engine’s robot can read your website, page like a human. When they find that your website’s content is very helpful to the traffic, unique and informative, website is properly optimized, they shows your website on their SERP. The best content and optimized site gets the 1st rank on the 1st page of the search engines.
What you should do for getting Ranking?
You can follow the below steps for getting ranking on the SERP:
- Keywords research
- Unique, informative, helpful content
- Optimized Meta description
- Image optimization
- Load speed optimization
- Robots.txt file creation
- XML sitemap creation
- Mobile friendly website
- Building traffic funnels.
Keywords research is the first step of search engine optimizing of your website. Your keywords should be less competitive, low difficulty, few search value and long tail. There are many keywords research tools available on the internet. Keywords Everywhere, Uber suggest, SEMrush, MOZ, Ahrefs, etc are well known keywords research tools. SEMrush, MOZ and Ahrefs are most popular SEO tools on this planet. If you are confused about which tool you should use for search engine optimization, you can read the article SEMrush Vs MOZ for getting the right guideline.
Create Unique, Informative, and Helpful Content
It is said that content is the king. The better content will get better ranking on the SERP. So, your content should be unique, informative and helpful to the traffic. You can create this type of content by yourself or you can hire a ghost writer for creating quality content.
Optimized Meta Description
Meta description is the face of your content. So, you should optimize Meta description properly. Meta description should be within 150 characters as the search engines can show 150 characters in Meta tag. It should contain your primary keywords and if possible secondary keywords.
Every websites use images for decorate their content. The images play a vital role for getting ranking on the SERP. Sometimes, you may have seen that the content couldn’t get ranking on the 1st page of the SERP, but image get ranking on the 1st page. Through this ranked image the websites are getting traffic. There are many image sharing sites, where you can share the images and can get referral traffic through the shared images.
Load Speed Optimization
Load speed is a very important part of technical SEO. Naturally when visitors click on your URL and can’t view the site within 3 seconds, they go back. It increases your website’s bounce rate as well as decrease the ranking on the SERP. So, it is very important that your website can load within 3 seconds. For proper load speed you have to reduce CSS and JS as much as you can. Remove all 301 redirects, and 404 links from your site. Compress and optimize all the images in your site.
Robots.txt File Creation
Robot.txt file needed for the search engines crawlers. The pages you want to index at search engines, you should allow crawlers to crawl those pages in the robots.txt file. The pages you don’t want to index, you have to disallow crawlers to crawl in the robots.txt file.
XML sitemap Creation and Submission
Sitemap needed for both search engines and traffic. Search engines robot can understand XML sitemap.
After creating XML sitemap you have to submit the XML sitemap URL to the search engine crawlers. XLM
Sitemap helps the crawlers find the pages faster from its data base. It also helps crawlers to crawl any new page you have created.
Mobile Friendly Website
In 2020 60% of total searches are coming from mobile search. If your site is not mobile friendly, you will loss this 60% search as the search engines will not show your website on their SERP for mobile search. Nowadays most of the WordPress themes are mobile friendly. Though if you find that the website can’t perform for mobile search, then you make it mobile friendly by using AMP plugins.
Building Traffic Funnels
Building traffic funnels depends on your off page SEO strategy. Some niches perform better on the search engines and some perform better on social media platforms. You can do the following steps for building traffic funnels:
- Guest post
- Social Media optimization
- Article submission
- Directory submission
- Forum posting
- Image submission
- Infographic submission
- Video submission
You should follow the above steps properly for getting ranking your keywords on the SERP. If you are confused about SEO and SMO, you can read the SEO Vs SMO for better understanding. When you are doing any kind of online business, the above steps are the basic guideline for you to get ranking your keywords.