Marisa Adams, Author at GeeksScan

We have outpaced the era of high-resolution image marketing and entered into the world of video marketing. And as an eCommerce marketer, you shouldn’t underestimate the power of video marketing. It has the potential to take your eCommerce business to the next level. Also, it is a fun and source of entertainment for your audience. Platforms like YouTube and IGTV of Instagram have evolved significantly over the period. And they have provided an edge over other ways of marketing. And in the past decade, it has become so much popular than any other form of content marketing. What is Product Video? A product video means a video highlighting all the features of the product with benefits its users will have when they purchase it. It helps businesses to showcase their product and what it can do. A product video can come handy if you don’t have brick mortar shops, where users can see the live demonstration of the product. Thus, it is more useful for eCommerce store owners. Importance of Product Video Video marketing has become so popular that 76% of the businesses reported having an increase in traffic due to product videos. And not only that more than 60% of the consumers watch videos before making a buying decision. Also, more than 90 percent of the users consider video as an important part of the buyer’s journey for making any decision. All this proves that product videos do help a lot. And the reason behind that is people in this fast track world want information as fast as possible. And videos are the way to do that most effectively. Most of the users don’t want to scroll down to long blog posts or product descriptions. Thus, attaching product videos can provide sufficient knowledge in less time with better understanding, which has the potential to boost your conversions and sales. How to Use Product Video for the Benefit of Your eCommerce Store? Let’s look at some of the ways how you can use product videos for the benefit of your store to boost eCommerce conversion rate. You can engage more customers with video Videos are simple and communicate most effectively what one cannot do in writing. It can attract customers' eyes more instantly. Product content in the form of video has become an alternative to the writing based content. Because long articles and descriptions feel boring for most people to read through and leave after scrolling for a few seconds. Thus, impacting your conversion rate negatively. But with the video, you can convey your message more easily by building a narrative, emotions and provoking buyers to take action. The first few seconds are most crucial to catch the attention of users. So, you should make it more fun, entertaining and informative to catch the attention of customers. Build trust in your consumers One way you can use product video is by building trust among your customers. And to build trust you need to be honest with your customers. People are mostly afraid to buy a product online because they think they won’t get what they were promised. That’s when video can help them. Product videos work like proof online shoppers need for their purchase. Product videos give your customers a better understanding of the product and they can imagine using the product. Also, producing video around your brand and its values may help you to rope in more customers and establish their trust in you. Videos help rank website higher If you have a video on the product page of your website, then it’s highly likely to rank first in SERPs. To be more specific, it’s 53 times highly likely to rank number one on SERPs if you have incorporated video on your website. Videos directly impact the ranking of your website and help you to improve the SEO of your website. And a high SEO score means the high number of organic visitors. Integrating videos improve your website’s reach and visibility, which can bring in as many as 3X more visitors. And videos help those visitors to convert more easily than ever. Answer all FAQs users have in mind Answering most frequently asked question help you convert more customers with ease. Your product videos should include the most common and complicated questions customers may have before buying anything. And getting answers to all these questions can make a big difference for them. It can influence their choice of purchase. The right kind of product video answers questions that keep your customers from buying. And you can address questions ranging from product specification, work procedure, how to integrate, and many other areas. These videos will ease the anxiety of your customers that keeps them away from your product. Take benefit of the most shared form of content Videos are shared 1200% more times than any other form of content. It is the marketing genius for businesses of all sizes. By sharing videos on multiple channels, it helps you to reach a wider audience. Recent data show that video tweets get 28% more retweets on Twitter than written ones. And more than 500 million hours of videos are being watched on YouTube every day. 83% of users considered sharing a branded video they have watched and enjoyed to their friends. This is like a word of mouth with videos. And we all know that word of mouth still is a great influencer when it comes to buying products. And as per 2015’s Nielsen Global Trust’s report, more than 80% of consumers consider buying products recommended by their friends and family. So, video content is great when it comes to sharing and can influence others as well, which can boost your conversion rate greatly. Wrapping Up So, in a nutshell, the video content is here to reign. It is already changing the eCommerce industry at a rapid pace with its high favourability than other forms of content. With technological advancements, video marketing is going to skyrocket the world of internet and eCommerce. Because it will be highly accessible and easy to produce. With the right use of product videos, you can significantly improve the customer experience and their engagement rate, which increases sales, and conversions. And if you have still not adopted the video marketing, then we highly recommend that you do. If you need any help, then you can consult an eCommerce expert. The guidance of an expert will bring you more close to achieving the goals of your eCommerce.

Marisa Adams

How to Boost Ecommerce Conversion Rates Using Product Videos