Photo by Maulik Sutariya on Unsplash The mobile apps have penetrated every recess of modern life, including personal spaces and businesses. No wonder the market opportunities created by mobile apps is unparalleled. Since most people spend a considerable time of their daily life looking at the mobile screens, the mobile app market is likely to thrive and prosper in the years to come. But this huge popularity and all-pervading Reality also made mobile apps so competitive. Since there is hardly any uncharted niche or category for new apps, every app needs to struggle now to ensure traction and enough visibility. On the other hand, app development cost tends to get higher with the new technologies. Building native apps for two separate platforms is now an expensive proposition that cannot be afforded by small businesses and startups. This is exactly where cross-platform development comes to the rescue. Most importantly, for cross-platform app projects, you now have several frameworks that, apart from allowing reusability of the code, also help far better Native user experience for each platform. Unlike traditional hybrid apps, today's cross-platform apps can have a more native look and feel thanks to the latest frameworks such as Flutter, React Native, etc. Let us explain the key advantages that cross-platform app development offers to businesses. Faster Development with Reusable Code With cross-platform development, an app can be built for both iOS and Android with as much as 80% reusable code. As most of the core app code can be reused in both app versions on iOS and Android, an app can be developed and marketed faster. Faster development with quick time to market is one of the key advantages of the cross-platform development approach. For most small enterprises and startups, it is incredibly important to ensure faster development to keep the development cost lower and enjoy a competitive lead by positioning the app early in the market. Moreover, because of the code reusability, a development company needs to engage a smaller development team to take care of the entire project. Instead of going after an Android or iPhone app development service, you can just build apps for both platforms at one go. Keeping Development Cost Low The cross-platform mobile app development approach allows companies to make an investment for just once to build the app across multiple platforms, which positively impacts the app development cost. Instead of building two separate app versions from scratch, this approach helps developing two app versions with the same cost and effort. The reusability of code helps to keep the cost lower, but the reduced development cost is also ensured by using a smaller number of tools and developers in the project. As the CEO of IndianAppDevelopers, Mr. Juned Ghanchi put it "A single framework like React Native or Flutter or Vue can be used to build both iOS and Android app versions, and the same development team can also work on the app project for both platforms. This comes as a huge advantage for us who are preferred for low-cost app projects." Better Monetization Every app is equally a business product that requires monetization to generate revenue. Naturally, an app requires a monetization model to earn revenue. It can be either through paid apps or through subscriptions or through in-app purchases and in-app ads. With cross-platform development, an app can reach a wider audience and can attract other businesses easily for ads. With presence across both iOS and Android, the app can come with a consistent marketing approach and monetization drive on both platforms at the same time. Easier Deployment When it comes to cross-platform app development, there are too many credible technologies that are being used by the developers. The hybrid app development technologies such as PhoneGap and Appcelerator have already been popular for implementing both versions of a single app. At present, more advanced cross-platform development frameworks are being used not just for deploying an app on both OS platforms but also to deliver a highly native and platform-specific user experience. Frameworks like Flutter and React Native come equipped with many native UI elements to ensure that the app offers a highly platform-specific look and feel. Consistent User Experience The cross-platform app development approach also guarantees that the app's gross look and feel can be consistently maintained across both iOS and Android platforms just because it allows utilizing the same set of codes. Since using different methodologies and tech stacks can be problematic for maintaining user experience consistency, the cross-platform development approach is a better option. Maintaining a consistent user experience across both platforms is crucial simply because the principal goal of a mobile app developer is to gain traction from as many users as possible and generate as much business conversion as possible. Since most businesses find it necessary to reach out to a wider audience to get maximum revenue generation opportunities, a consistent user experience is necessary. Conclusion Mobile apps are much like business outlets allowing customer interactions and brand outreach across mobile OS platforms. Since both iOS and Android have their respective dominance in different parts of the globe, targeting a single platform is often not enough for ensuring growth and consistent revenues. This is exactly where cross-platform mobile app development comes as the right solution, especially for startups and small budget app projects.