As search engines and social media networks are getting more accessible to the common people, PPC(Pay Per Click) advertisements have emerged massively. Today, you can easily find advertisements on websites and search engines. When an individual types in a keyword on the search box, he or she is able to see banners most of the time. Many companies that work on advertising strategies take PPC seriously. PPC is gaining traction every single year. In this article, I will share with you some methods to fuel your PPC performance in 2020.
Top 10 Ways To Fuel Your PPC Performance In 2020
1. Find Your PPC Goals
First things first, develop advertisement goals while getting started with PPC campaigns. Without goals, initiating a campaign would be a waste of time and money. To avoid any confusion, you can first use analytical tools and flowchart for your campaign.
2. Select The Trending Keywords
There are a lot of trending keywords out there on the internet. These keywords emerge from any particular event that goes viral for a day, week, and month. Focusing on any trending keyword will definitely help you achieve your goals. Hence, start targeting popular keywords for your PPC campaigns.
3. Focus On Bidding Strategy
An outline strategy that drives your campaign is called bidding strategy. You can have different strategies for the number of clicks, impressions, and conversions. Although each one has its own potential, choose strategy according to your advertisement type.
4. Impress With Your Advertisement
Now, this has much to do with the look and feel of your advertisement. The first impression is what sets you apart from your competitors. In order to get a strong first impression, select an amazing headline to define your product or service.
5. Have A Right Timing
Displaying your advertisements at the right time is the key to success. The main factor that determines the appropriate time is about how well you communicate with your customers. For this, you have to monitor the time your audience is active. Generally, a period between 11 am to 4 pm is ideal to target your audience.
6. Targeting Your Location
While targeting your audience, you should focus on locations where people will engage with your product. For example, it will be a nice idea to target people from Delhi if you have some retail business. On the other hand, an ecommerce platform can be targeted in any location as it could be accessible from anywhere.
7. Optimize For Mobile Devices
Today, mobile phones are accessible to almost everyone around the world. So, it’s better to optimize your ads according to all smartphone screen sizes. You can compress your advertisement banners for the PPC campaign using several compression tools available on the internet.
8. The Targeted Landing Page
If your landing page is not attractive enough, there is no benefit of doing PPC marketing. People will not approach your platform if you lack a compelling landing page. It is important to showcase all advantages, Call to action, and original features of your product there. The landing page is the one responsible to convert potential customers into real customers for a long time.
9. A/B Split Testing
Each and every phase by which a PPC campaign comes across is examined by A/B split testing. A/B split test is important for your headlines, text, keywords, and links. For a landing page, it tests design, headlines, images, CTA, and description.
10. Trial And Error
You should experiment with your PPC campaign from time to time. A plethora of data is always flooding over the internet. From the available data, you can create your own metrics for your PPC campaign. As new technology emerges every decade, you can also try to leverage its potential.
Why PPC Is Important In 2020?
PPC is an integral part of digital marketing which comes with some cost. Other strategies of digital marketing, like SEO, SMO won’t require you to spend a penny. These tasks improve your performance on social media platforms which are themselves free of cost. Still, there is much demand for Paid Per Click services as they boost your web traffic in a short time. PPC campaigns are targeted for a specific group of people, and they have proven themselves to generate good revenues for any startup or a well-developed company. Thus, PPC advertising is and will forever be beneficial for your company.
In this article, I have told some ways to fuel your PPC performance in 2020. Paid advertisements are managed by social media platforms and search engines like Google. They take responsibility to produce significant revenues from your brand promotions and advertisements. In India, several digital marketing agencies exist that also offer PPC management services together with other services. You should monitor your campaigns every one or two months to measure your digital marketing performance. Lastly, use the tips I have provided above to reach more people in the future.