If you have any experience with SEO, you know it’s not an easy road. In fact, ranking on page one for competitive keywords can be quite the arduous task if you don’t know what you are doing. Most businesses rely on sheer luck to get decent page rankings, only having a basic idea as to what it takes to rank for certain keywords and hoping that they can get b y through word of mouth on social media.
A BigCommerce SEO partner can change all that. If you manage an online store and are looking for more traffic to start coming into your store, you need to take a hard look at your SEO and take the necessary actions toward optimizing your website.
Years ago, it was far easier to get by without a gameplan when it came to ranking on Google. Domain age, plus decent products and a professional-looking website was usually enough to get you workable rankings, and you could then build from there. This is no longer the case for the vast majority of businesses, however. The world of SEO has changed dramatically even in the past year, leaving many businesses in the dust.
If you have been wondering why your website is performing so poorly in the search results, it’s because of a number of factors that Google is taking more seriously than ever. Page load speed, first contextual paint, various usability metrics, cart abandonment, navigation, clean coding. These are all data points that Google looks at in order to determine the worth and relevance of your website, and if you aren’t paying attention to these issues, it can come back to bite you.
Sure, starting off on a great platform like BigCommerce is a solid first step, but what then? Even BigCommerce doesn’t handle your SEO for you, no matter how many “SEO apps” you add to your site. In fact, no platform actually can provide SEO services or improve your SEO, only give you a starting point with which to work with. The overwhelming majority of search engine optimization work must be performed manually.
Why a BigCommerce SEO Partner is Necessary
It would take you months or even years just to fully understand SEO at the level of a professional, and then you have to consider how much time it would take out of your day just to implement these changes. This includes writing a multitude of high-quality blogs, performing keyword research, and building backlinks. Are you equipped in-house to perform any of these tasks?
This is highly unlikely. If you actually want to improve your traffic, you need the help of a qualified BigCommerce SEO partner to come in and start making the appropriate changes. An agency such as Genius eCommerce®, that’s known for getting results for BigCommerce stores, is the kind of team you need on your side to really make a difference in the performance of your business.
There are many ways to approach SEO, but not all of these paths are viable. If you aren’t a dedicated SEO professional with an eCommerce background, you’re simply not going to be able to properly adjust your website and create the right content needed in order to go head-to-head with your competitors. Genius eCommerce® on the other hand work every day improving BigCommerce stores through sophisticated SEO campaigns that get results.
If you want to start seeing an influx of traffic for your online store, the choice is clear. Get in touch with the team at Genius eCommerce® today by calling them at 888.982.8269.