Things to remember before buying gold this Dhanteras

Dhanteras, which is the first day of Diwali, is considered to be one of the most auspicious and sacred days in the entire year for making any financial investment. Naturally, people tend to buy gold on this day in the form of coins or jewelry.

There is a considerable spike and a huge rush on Dhanteras across all gold stores in India and one is bound to make an error in judgment owing to the high demand.

Below are the points that you must consider before buying gold this Dhanteras:

Gold rates

The prices of gold vary from one city to another in India. This variation in rates is due to transportation cost, procurement, and many other factors. But the price will not vary much from the MCX (Multi Commodity Exchange) and NCDEX (National Commodity and Derivatives Exchange) rates.

Check these indexes to make sure that you are not overcharged.

Hallmark purity

It is essential to always buy gold which is hallmarked. The hallmark gives a clear indication of the purity and composition of gold. The hallmark shows the purity of the gold either in karats like 18K, 22K or in percentage form.

So during the rush of Dhanteras, do remember to check the purity of gold through the hallmark.

Making charges

Making charges are the labor cost involved in making the gold jewelry and it varies widely from shop to shop. These charges can be negotiated in most jewelry shops.

It is to be noted that the handmade gold jewelry is charged higher compared to machine-made jewelry. So before buying, make sure to inquire whether the jewelry is handmade or not and bargain accordingly.


When the festive season of Diwali is close by, many big jewelry shops offer Diwali discounts and free gifts. So do proper research and buy from the shop that gives you the maximum savings and benefits.

It is also imperative to read the terms and conditions of the offers before buying the jewelry as these discounts and rebates can be misleading.

Apart from discounts, some big jewelry brands also tie-up with banks to provide attractive gold loan at minimum interest rates.


In case if you want to exchange your old gold jewelry for new ones, then you can use the buyback option provided by the jewelry shops. Many choose the buyback option in order to buy the latest and trending design of gold jewelry at a much cheaper rate.

Buy from a reputed jewelry shop

There are millions of jewelry shops across India from small to branded ones. It is however,advisable to buy jewelry from a branded or a reputed shop if you want to get pure quality gold.

Following the above-listed steps will enable you to buy the best quality of gold this Diwali.

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