The advent of the internet and its common use amongst the world population has enabled a revolution in not one, but a number of industries and fields. And the same is true for advertisements. Gone are the days when the sole method of marketing was through handing out brochures and pamphlets. Advertisement is slowly, but steadily taking rise in e-commerce marketplaces.
If you too want to learn how to gain optimal benefits from advertising your business in an e-commerce marketplace, then we’ve got some great tips for you. But before that, you need to understand the basics of this process.
What Are Some E-commerce Marketplaces To Target For Advertisement?
Within the vastness of the internet, as we know it today, there are a great number of e-commerce marketplaces. In order to be able to advertise there, you must be familiar with the sites and their functionality. Each marketplace has a unique method of advertisement, and you need to know these methods before you could gain an advantage from them.
In the present day, anyone who has access to the internet knows what Amazon is. Its widespread popularity is what makes it an effective site for marketing your product or services. Amazon Marketing Services, or AMS as it is widely known, allows the most effective advertising on Amazon. It allows automatic targeting as well as manual targeting. For automatic targeting, all you need to do is choose the right keywords for your product, and Amazon itself targets buyers that search for similar keywords. In manual targeting, you not only select your own keywords but also choose the audience yourself.
While Amazon is extremely popular amongst the online population, eBay is no new term either. Like AMS, eBay offers eBay Promoted Listings. If you decide to choose eBay Promoted Listing for advertising your products, the site works its magic and ensures that your product is amongst the top few for buyers when they search for associated keywords. It is a simple yet surefire way of advertising. It simply pushes your product to the top where it has a greater chance of being seen rather than being lost in a sea of products.
Etsy may not be as commonly used as the aforementioned sites, but does it allow an equally efficient method for advertising? It absolutely does. Etsy Promoted Listings is what allows sellers to advertise their products on Etsy. What is the best part about advertising in this e-commerce marketplace? It is a lot more cost-effective. With Etsy promoted Listings, you do not need to pay for the site to simply display your products in the top list. Instead, you only pay when a buyer clicks on your products. The Cost per click concept practices by this e-commerce marketplace can save you a considerable amount of money.
5 Tips for Getting Ahead with Your Advertisements On E-commerce Marketplaces:
Now that you know where and how you can advertise your product let’s talk about how you can get ahead of your competitors in the market.
- Videos Over Images:
Advertising using images has been practised for a very long time. But we are now past that time. Instead of creating images for your advertisements, try opting for a video. Maybe try an in-banner video.
But why video specifically?
It is a known fact that any sort of motion, in an otherwise still environment, catches the attention of the human eye. While an image may be ignored by a buyer, a video, in the same position, is not likely to go by, unnoticed. That’s the job science does for you. Rest, you need to be creative, so your advertisement attracts buyers enough to click on it. And that brings us to our next point.
- Let Your Creative Juices Flow:
The product that you are trying to sell probably has a great number of variants in the market. And all the manufacturers, just like you, are trying to get buyers to click on their product. In this constant race, you need to prove to the buyer, not your competitor that your product is the better choice. Therefore, putting out a long list of features may not have the effect that you wish.
Take on a different approach. Attract buyers with creativity. While a lot of people might think of this as a scam, it really isn’t. Pick out a unique feature or quality that your product has to offer and make sure it is presented in the best way possible. The distinctiveness of your product is what will invite the buyers to click on your ad, and then they can decide for themselves. Just getting help from a Dubai web design company may serve to be all you need for the creative content you need for your advertisement.
- Know Your Audience:
An important fact to remember is that not every buyer at an e-commerce marketplace counts as your audience. Do not try pitching your product to an individual that is looking for something else entirely. This will not only waste your time but money as well.
Make sure that your advertisement is directed towards the audience that is actually interested in your products, or to those that are similar. Know the right keywords, and that in itself can make all the difference.
- Never Miss An Occasion:
It is in human nature to look for every and any reason to rejoice and be happy, which is why there are a great number of occasions and festivals that are celebrated and enjoyed all over the world. These festivities make room for you to promote your product while people are in an exceptionally good mood, eventually leading to better sales.
So the next time there is an occasion around the corner, remember to get your advertisements in place and show people the products and offers that they want to see, in accordance with the occasion.
- Feedback Can Be A Game Changer:
So you went in with the best of your strategies, yet did not receive the results that you expected? That’s nothing to worry about. Remember, you can always retarget your audience and adjust your strategies, but in order to do so, you need to know where you went wrong.
This is where feedback comes in. Taking the feedback and learning from it is the best way to grow. Check to see if you advertised to the wrong audience, or perhaps, at the wrong time. You will figure out where your shortcomings lay, and you can begin from there.
Advertising on e-commerce marketplaces is more of an art than it is a science. There are a few tips and tricks that may help you out, but at the end of the day, doing your own thing usually works the best. Figure out the strengths and perks of the product or service that you are advertising and build up, on it. How you do so is entirely up to you. Just remember not to blend in with the crowd.