Almost every industry has shifted its way of providing services to customers. Gone are the days when people reached out to services. Nowadays, services are lining in the form of apps in people’s smartphones. Be it booking cabs, ordering pizza, shopping accessories, paying bills, everything has turned digital. Yes, restaurants are pushing their limits to achieve an online presence. The online food delivery services market is flourishing, with people enjoying the luxury of having their favorite meal from the comfort of their homes.
Convenience and accessibility are two crucial terms that people demand. Any modern advancement is aimed at satisfying these two factors. Initially, people preferred dine-in options. But in due course, they felt these restaurants weren’t easily accessible. Noting this problem, restaurants introduced UberEats Clone food delivery to users’ doorsteps with just a phone call. Though restaurants became accessible, people weren’t convinced to order food over the call. To resolve these challenges, entrepreneurs introduced the concept of food delivery apps. Needless to say, doorstep deliveries with just a few taps on our smartphones are more convenient than ever before.
Leveraging technology for the betterment of services
Uber laid the foundation for one of the paradigm shifts in the way people acquire services. The success of Uber meant the success of on-demand apps. Numerous entrepreneurs leveraged this on-demand app methodology and ventured into food delivery apps. Nowadays, people have several on-demand food delivery apps to order food, including but not limited to Foodpanda, UberEats, Zomato, Swiggy.
Do not even wait for services
When modern technology had answers to taking the delivery services to the online medium, why not inform people regarding the order status? Most of the on-demand apps nowadays come with geolocation services. Features like real-time tracking, order status, and many more have made people know precisely where their food orders are at that instant. In the near future, UberEats Clone with advanced features like geofencing and delivery radius is set to rule the industry, making the process much simpler and more efficient.
Attracting the audience at an alarming pace
With entrepreneurs rolling out so many food delivery apps, the market is posing a neck-to-neck competition. This intense rivalry only means delight to customers as they are pleased that they have a variety of options to choose from. So entrepreneurs have to raise their stakes here. They need to introduce an aesthetically pleasing app to lure the audience towards it. App design can have a significant impact on the audience. A user-friendly, feature-loaded app established at the right time to the right set of the target audience is bound to succeed. Sounds simple on paper, isn’t it?
Digital all the way
It is pointless to avail services with the digital medium if people transact via cash every time. Cash handling can be quite daunting. Once again, modern technology has an answer, the digital payment solutions. People should have the option of paying via credit/debit cards and digital wallets. Even integrating an in-app wallet can come in handy with people paying for food orders in a flash. Payment options can enhance the overall convenience of customers significantly.
The ‘never-ending’ discount trend
If you ask any successful entrepreneur ‘what is the one thing that can retain any type of customer?’, the answer would inevitably be slashed prices. Discounts, promo codes, offers, etc., can all create a positive hype for a brand in the market. With people expecting instant deliveries, any platform cannot hit the bull’s eye every single time. Inconvenience happens. Providing promo codes and discounts to those customers can be a fitting consolidation by letting them know that the platform regrets the inconvenience caused and values the customer more than anything else. Even an ‘invite and earn’ option can boost user engagement to a noticeable extent.
The art of retaining customers
Any business cannot welcome a new customer at the expense of another. As the network widens, so does an entrepreneur’s responsibility. It is well-known in the business community that it takes five times the cost and effort to pitch in a new customer compared to retaining the existing one. Practicing the art of retaining customers begins with staying loyal to them. Be it the quality of food service or the delivery executives’ rating, a food delivery platform must keep customer satisfaction at its pinnacle.
Ratings and reviews to close the cycle
Looking into customers’ feedback is vital to elevate the standard of providing services. The quantity of the meal, the time taken for delivery, the professionalism of the delivery executive, and the responsiveness of the app site can have a formidable impact on people. In the heart of retaining customers lies the fact that while entrepreneurs or admins supervise the entire chain, it is the people who pull strings at the end of the day.
Approaching the producers
Having customers as its epicenter doesn’t mean that an UberEats Clone can take restaurants for granted. Right from the commission scale to handing out the orders to delivery executives, restaurants play a critical part. As the world revolves around the ‘give and take’ approach nowadays, restaurants do not settle for payments alone. An inventory management dashboard to have an eye on stocks is mandatory to pull the restaurants. Besides, the time taken for food preparation decides the fate of a food delivery platform. With ‘waiting’ out of the ecosystem, restaurants need an order management dashboard to process, produce, and pack food orders within the stipulated time frame.
Bridging the gap
When talking about the food delivery saga, the delivery chain drops the coup de grace to its success or failure. Multiple options are unfolding nowadays, be it having an in-house delivery team, or hiring workers on the gig economy or leaving the part to the restaurants. An entrepreneur weighing the available resources perfectly can make the final call without any trouble. Levying delivery charges and asking customers to wait can only mean one thing, stumbling into decline.
The need to invest
Digitization cannot be ignored, not by anyone who wish success. Believe it or not, industries are striving to take their business online. With the increase in expenditure and cost of living, restaurants cannot cope with dine-in sales alone. For the same reason, people cannot visit restaurants across the region every time. But people believe they have the world in their hands. Restaurants who supply are moving away from people who demand. The entire industry will collapse at one point, unless the congruence is met through a virtual platform.
The jaw-dropping numbers
Besides these reasons, there are, of course, the numbers. According to an interesting report by RedSeer, partnerships with online platforms have increased the sales by almost 30% in restaurants. Due to the changing trends and enhanced innovation, the global online food delivery market is forecasting a healthy CAGR of 23.31% between 2019 and 2027, says Absolute Market Insights. With Statista stating that the online food delivery market is generating almost $137 billion currently, exponential growth is inevitable.
The extensive list of local producers
When categorizing restaurants, there are broadly three groups – the popular ones, those having an app of its own, and the locality rockstars. With a significant portion of food delivery platforms housing the popular ones, the unexplored local producers can be the game-changers. Of course, some cannot afford the commission scale, while others cannot handle multiple food orders simultaneously. Still ignoring these drawbacks, a food delivery platform inclusive of numerous local restaurants can easily find its way into customers’ smartphones. Multiple advantages like reduced time for delivery, pre-acquainted restaurant conditions, and many such can contribute to success.
The role of data
Definitely not by the kings, and not by the governments either; data rules the entire world nowadays. Whether the time taken to reach the destination or searching reviews for a particular product, tonnes of data are available to people nowadays. Harnessing big data to accurate delivery timings, the time to prepare food, etc., can all reduce the inconvenience caused to the people. Besides, with the concept of ghost kitchens sprouting up, an entrepreneur’s mindset and an analyst’s data can go hand in hand. In this technologically-driven world, data are the wheels.
With people demanding convenience and accessibility, entrepreneurs need to practice adaptability. The food industry is evolving. On-demand apps are the future of services. All entrepreneurs need are strong allies – technology, data, and an app development partner. Addressing the existing community problems is vital for an UberEats Clone to succeed. App development companies are welcoming entrepreneurs with open hands. Letting others pass or capitalizing on the demanding situation lies in the hands of business owners!