Building a successful online store requires a variety of different components. A sound foundation on a well-established platform like Shopify is a necessity, but this is just the beginning. If you want to get consistent traffic and sales, you need powerful branding and the right digital marketing strategy.
Shopify SEO is the most important part of your marketing plan, no matter what kind of online store you are operating. Getting your optimizations right will make the difference between eyes on your products and an empty store. Even if you are running ads and working on your social media, there’s nothing like SEO.
What Are The Benefits of SEO?
SEO comes with an array of benefits that are important for finding success online. The most obvious benefit that you will want to make note of is the increase in traffic. Organic traffic is without a doubt one of the most essential points of any online business, because that steady stream of traffic can keep your store afloat. You always want foot-traffic visiting your website, helping you to collect valuable purchasing data and user behaviors, not to mention the sales you can bring in.
In terms of generating reliable revenue online for your Shopify store, SEO is the way to go. Google has fine-tuned their algorithm to such a degree that it truly streamlines the buying process for users. If your products pop up in the top spots in Google organically, it can produce quite a bit of clicks and conversions, without you having to run a single ad or post a single word on social media. This can be incredibly powerful, especially over the long run.
Another benefit of SEO is that it can enhance your brand presence. Businesses that are looking for a way to become more recognized in their niche and gain a more organic following can take advantage of SEO, because the more you appear high in the Google SERPs, the more authority your brand and your website will convey. These days, those top spots carry with them an immense amount of trust and brand appeal – even for users who aren’t clicking on your links. It’s just enough that you are in the conversation and that you are in the back of users’ minds.
Shopify SEO can also help you to enhance your shopping experience in order to increase conversions. Many of the changes that you wind up making to your website in order to get it to rank will also help your user experience. In fact, Google considers user experience to be one of the most important ranking metrics, which includes elements such as site speed and navigation functionality. Once you begin to optimize your website and make it more user friendly, you will begin to notice that your conversion rates slowly inch up.
It’s clear that if you want your Shopify website to prosper, it’s essential that you invest in your search engine optimizations and make sure that your store is meeting the needs of your users. Once you are able to provide that optimal user experience, you will be able to better grow your business.
How to Improve Your Shopify SEO The Right Way
It’s important not to get lulled into the idea that you can handle your SEO on your own. You need the help of an eCommerce SEO company that knows Shopify inside and out and also has a history of managing powerful optimization campaigns that get results.
Agencies like Genius eCommerce®, which provide SEO services for online stores, can provide you with a complete strategy that covers all aspects of search engine optimization. Contact them today if you want the best in eCommerce digital marketing.