Search engine optimization can seem like a complex issue, especially if you don’t have a background in digital marketing or web design, which is why you want to approach it with the proper mindset and strategy. Too many store owners decide to try and apply what they think they know about SEO, only to get mixed results that may even do more harm than good.
The best eCommerce SEO strategy you could implement is one that is comprehensive and aware of user needs and expectations. You won’t get proper results with SEO if you are only covering one singular angle. For example, some get it in their head that the only thing they need is backlinks, so they chase after hundreds of backlinking opportunities with no strategy in mind, and often get penalized in the process. Then there’s the case of getting too wrapped up in keywords, so store owners or webmasters start over-stuffing keywords on every page, creating text that isn’t user-friendly and ultimately evoking the wrath of Google as well.
Proper SEO is a lot more than simply taking an SEO tip and religiously applying it to your website. While some of these kinds of tactics used to work a decade ago, the landscape has changed drastically over the past few years. Not only is it harder to rank for most keywords due to the sheer volume of competition, but the actual points you need to touch on have also changed as well. From stringent user experience requires, to high-quality backlinks, to proper keyword density and even factors such as the first-contextual paint, SEO has become a much more complex, technical, and robust field. It takes true professionals with a deep understanding of Google’s requirements in order to make actual progress and climb the SERPs.
The Best eCommerce SEO Strategy You Need to Consider
Rather than relying on your own knowledge of SEO, you need professional eCommerce SEO experts in your corner that can help you put together a rock-solid campaign that touches on everything. Technical on-site enhancements, backlinks, keyword research, branding, user experience, and more all have to be factored into the equation, otherwise you’re simply not going to get the kind of results you want.
The best eCommerce SEO is performed by agencies that have years of experience not only with performing these optimizations for online stores and getting results in the field. SEO is about learning and adapting to an ever-changing industry that constantly raises the bar in terms of expectations and challenges. Unless an agency has the experience and proven results, they are probably lacking the necessary skills to really help your online store get to where you want it to be.
Don’t let anyone tell you otherwise, eCommerce SEO is not a cakewalk. There are hundreds of other stores vying for the exact same keywords you are trying to rank for. Including, at times, Amazon and other big industry players. You can’t expect to rank on page one or see a significant boost in traffic if you are simply flying blind or trying what out what you think or hope will work. You need the sure hand and expert knowledge of an agency that has already ranked stores just like yours and who will understand your unique challenges in the world of eCommerce.
Genius eCommerce is the eCommerce SEO agency you are looking for if you want actual results. They will help you put together the best strategy possible for your business needs, which will result in higher positions in the SERPs and a greater influx of traffic and sales over time, not to mention better branding. Get in touch with their team of experts today if you want these kinds of results for your store.