Video marketing and video marketing tools are an essential part of marketing strategies nowadays. Consumers love seeing brand videos more rather than images on their social media platforms. The more time they spend watching the video, the higher is your chance of generating good leads. According to data by Hubspot, nearly 50% of internet users look for product videos before visiting the store. About 81% of businesses use video as an essential marketing tool. Ever since the rise of YouTube, the video marketing industry has seen rapid growth. Users on the internet prefer watching videos over blogs because videos are less time consuming and an engaging video has the power to grab the attention of the internet users who are attention-deficit. Many companies and individuals believe that the cost to produce a successful video is high and often businesses\u2019 back out with the idea of producing marketing-focused videos. What if we told you that you can create powerful videos for your marketing strategies with the best video marketing tools that offer free features? Well, you can try these free video marketing tools in 2020 to ace up your video marketing game: StoryXpress StoryXpress is a free video marketing tool that helps you Record, Upload & Analyse your videos. The tool lets you add Call to Action to make your videos actionable and distribute them through embed links and URLs. The tool also offers a freshly designed dashboard where you can edit your videos with the built-in trim, crop, and blur features as well as view detailed analytics of your every video. "You will find this tool enormously useful if you want to uplevel the video marketing strategy of your brand", says Estelle Liotard, an editor, video scriptwriter, and content marketing expert at the best paper writing service. You can download StoryXpress Chrome extension from the Google App store for FREE. Additionally, before you start your first video recording you can also try StoryXpress's Free Webcam test and Mic test tools. It's Free! VideoScribe VideoScribe is a virtual whiteboard that makes whiteboard animations automatically. It offers thousands of images and music options, to choose from. Its best for creating inexpensive whiteboard explainer videos. The tool is beneficial for marketers, educators, and businesses as well. The tool offers a 7-days free trial of their product. Filmora Filmora is a free video editing tool that helps adds color effects, manages brightness, and also offers many other video editing features. It has hundreds of free color effects and is the most efficient tool for making professional marketing videos. The tool offers accessibility on both Windows and Mac and is also available on iPhone app store and Android play store with the name \u201cFilmoraGo\u201d. Canva Canva is one of the free and popular marketing tools, it helps you design templates for your marketing content as well as create thumbnails for your video posts. It also offers free video maker and editor for your video marketing needs. It\u2019s built-in features helps you add music to your videos with hundreds of color effects to choose from. The tool also offers free animations and stickers for your videos.