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If modifying your web content has many benefits, find out how to easily boost your pages and articles. Here are 10 tips accessible to all to optimize the SEO of web content, in addition to the more technical aspects: loading speed, Sitemap.xml, robots.txt ... TIP 1: CORRECT YOUR BASIC SEO MISTAKES Your pages or articles may be written with one (or more) SEO optimization flaw (s). Because you wished to save this organic SEO work at the time of writing, or you made a few mistakes out of ignorance, corrections need to be made. SEO Packages. These could be, for example, the basic principles, namely: Respect the hierarchy of content by correctly using Hn; Integrate a unique keyword (never used elsewhere); Write down an H1 of an adequate length with your keyword; Write a short introduction using your keyword from the first line; Write H2, H3… correctly optimized and sufficiently numerous; Have internal links; Integrate external links to authority sites; Mention the alt tag of the images; Insert images with minimized weight; Have a short URL mentioning the contextualized keyword (to do if and only if you perform a redirect). Your pages may also experience code errors or an overloaded code. Remember to have the cleanest possible code. To do this, display the HTML of each page and clean up. TIP 2: IMPROVE WEB CONTENT Your web pages and blog posts can benefit from several types of improvement, namely: Expand your exploration of the semantic field Rework your text with new arguments Update some dated or outdated items Review the organization of your content by creating new sub-parts Improve user experience This way you refresh your page by showing the Google search engine that your site is still very current. Also, you improve your SEO by deploying more beneficial keywords with semantic work and long-tail queries. You may also want to make your content evergreen, i.e. still valid, if you haven't already. This prevents them from being quickly overwhelmed. We must therefore absolutely avoid expressions such as "two months ago" and hot news. The Covid-19 crisis, by its magnitude, has generated an incredible multitude of content that will soon be obsolete (well, normally). TIP 3: INCREASE THE LENGTH OF YOUR PAGES A few years ago, the benchmarks for web text length were much lower. For a product sheet, it is becoming difficult today to have a good positioning below 300 words, as for any standard web page. For a blog article, it is difficult to specify a figure in absolute terms, it depends on the competition and therefore on the field of activity of your company. It can be 500 words, such as 2000 minimum. You must then look at the pages that position themselves in front of yours in the SERPs. If they present more developed texts than yours, then it is useful to lengthen your content. Whatever the extent of the lengthening chosen, it is a simple way to improve the natural referencing of your texts. You just need to add an H2 or a few H3s. Generally, this SEO tip works with the previous one. TIP 4: IMPROVE YOUR INTERNAL MESH If all of your pages have internal links, that's good. But it is possible to optimize SEO by developing a more successful linking strategy. You can choose to push the pages with the keywords most relevant to you. These are the ones that have priority in your strategy. It could be the ones for which your conversion rate is the most important or your profitability the most notable. It is to be analyzed about your business strategy. It is then useful to have a tracking spreadsheet showing your internal links. So you can see which pages are the most advanced and evolve your networking strategy. Also, for a strong impact, you can decide to develop silos or semantic cocoons, as described by SEO consultant Laurent Bourrelly. These techniques will more likely make you climb in the first results of Google. TIP 5: DEOPTIMIZE TO OPTIMIZE SEO Said like that, it may seem contradictory. But in fact, no! Over-optimization is a bad idea. It can penalize your site. If you have stuffed your text with keywords (the famous keyword stuffing) or if you have over-optimized all your anchors, this negatively affects your web positioning. Even if Matt Cutts, Mr. Google, never specified that it was necessary to respect a specific density of keywords, it is often customary to approach 1%. So, if your content is far beyond that, it is better to take it back. TIP 6: USE THE RIGHT KEYWORDS For your web marketing strategy to bear fruit, it must include the right keywords, those that can bring you qualified traffic. Without it, it is difficult to optimize the SEO of your site and especially difficult to convert. Poorly optimized content very often uses poorly chosen keywords. Also, take stock of your keyword strategy to optimize its performance. But what is a good keyword? It is: Relevant to your target customers Wanted by enough internet users Not too competitive This is a keyword used by your marketing targets who wish to acquire your products or services. This is the sine qua non for generating qualified traffic, made up of potential customers. The best way to identify them is to interview your current customers. Be careful to distinguish between terms that you use and those that your prospects may use. They can be very different. Then, check the relevance of these queries in terms of search volume. This is to ensure that enough Internet users type the phrase in the search engines. SEO Training in Lahore. Finally, make sure that the level of competition is not too high for the performance of your site. There is no point in investing in content if you can only reach the 10 the page of the SERPs. For overly competitive keywords, prefer to use long-tail phrases. TIP 7: AIM FOR GOOGLE'S FEATURED SNIPPET For pages on your website that already appear well positioned, but not at the very top, you may aim to reach position zero. To do this, one trick is to give Google content that it usually puts in the top featured snippet.

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