Big brands in the market having their sustainable services, products, and a good name in the market is for some reason. Take any big-name In the mobile Phone industry, Laptop or iPad. Customers of these brands are inspired by how the new products are been packed. So people don’t only wait for the specs and new features of the product and the user experience, but also for the attractive packing the product is covered with.
Captivating Packaging for any brand is the need of an hour to enhance the brand’s reputation and sales parallel. I run a bakery store in Texas and are using CPP Boxes’ made customized packaging boxes. There are many online packaging boxer suppliers but the one I mentioned is tested and reliable. You can have a great impact on your brand through attractive designs of the product packages.
Key Elements for Product Packaging & Branding:
These are a few key elements to keep in mind while designing the packaging for your products.
Basic Questions to Ask Yourself:
Some very basic questions you should be clear about are the following: What product you are selling? Who is your customer and What packaging designs you are having for the respective products? These basic questions will lead you to the initial solutions. These concerns decide what colors you will be using in your packaging, what designs should be opted, and what type of packaging you will need for the products you are selling. After having this detailed knowledge about the product, packaging designs you will be able to make a good impact on your brand among the customers.
Information/ Content to Decide:
Your packaging would not be a plain box without any text or logo. Of course, you will have the complete information on it, along with the logo, introduction to the product, pictures, signs & symbols. Few things need your instant consideration and those things are:
Logo: It is crucial for evergreen branding impact. You will need a logo at least to stand out in a market. By the logo of a company, people recognize your product. So basically the logo is your brand ambassador. People gather their good or bad compliments under your logo. For example, anyone on earth now can recognize the taste of coke without looking at the logo. But The logo is quite clear and long-lasting, a picture of the logo becomes in their minds when they taste the soft drink.
Fonts and Colors to use: Fonts are somehow standard for most of the products but that differs too. You will need your fonts and color scheme suggested by your designers who knows about the printing aesthetics and possible fonts, colors, and designs.
Images and Symbols: People use pictures of products and humans to humanize the product. You will need to select a picture with good pixels to suggest the designer on the machine. Some symbols are not printable so you also need to design the logo from the designer who knows the printing dynamics too.
Budget the Branding with Packaging:
Budgeting the Branding through packaging is also not to miss the point in the whole process. There are two major budget types. One is a One-time cost you will need, and the other is every time printing cost. The first time cost is for the original design you will have for your brand, stamp purchasing, and setting up your printing plate. This all is a one-time cost and you will be having not a big-budget every time then. Make a budget for the print cost you will need separately. Budgeting is important to have a better experience next time.
Packaging Layers You Should Know About:
You need to know about the layers of the packaging your products would need. There are three layers of basic product needs. Product Package, Inner and Outer Packaging. The product package is the cover the product is supported with. It can be the printed bottle that contains the liquid products or the boxes that can hold the products. Inner Packaging is the inner of the packaging box that gives support to the product to make it sustainable and on its place. It impacts well that you are keeping care of the product at this level. The outer packaging are the boxes or bags. This packaging is the first impression of your product to the customers so it should be more special for you. Keeping in view all these types, you can create a great impact on the product to the customers.
Be Unique with the Designs:
Spending on branding means you want to impact the customers differently. To stand out in the hundreds of the same products with the same name, you need unique and captivative designs for the packaging. Designs would decide the sales intensity of your product on the shelves of the retail stores.