Increasing the awareness among the customers is one of the major goals of every business competing in the market to stand out from the rest. For this, they are employing the tactics such as social media advertising, launching PR campaigns, and sponsorship of special events. No doubt, these are great techniques, but the packaging is still the best among all of them. For a cosmetic business selling makeup items, mascara packaging is the best way of engaging more and more customers. Here are the ways you can utilize this packaging to educate your potential clients about some specific kind of information or details.
Know your target audience:
Before you start talking about the product specifications or other information related to the branding. You must have a sound knowledge of the target audience. For example, if you are selling the toys to a younger audience, the color themes of your packaging design should be sharp and bold. The mascara items are specifically made for women, so the designs that you use on the mascara packages should look elegant and graceful. Apart from that, the fonts you use to print the text on the mascara packages must be target-oriented, i.e., relatively smaller fonts for a younger audience and larger fonts for the elders. This will help you in telling the various details about your product and services elegantly.
Print product details:
Printing the mascara boxes with the information regarding the cosmetic product you are selling is a great way. Doing so will create awareness among your target audience about your mascara product. You can print the date of manufacturing or expiry date to guide the people in making a perfect purchasing decision. The details regarding the product usage are also good to go in this regard. Many clients are intrigued to know if there are any allergic reactions associated with the product or if it has any other side effects. It is important to mention all these warnings to assist the clients in buying decisions.
Apart from that, do not forget to mention the ingredients used in the manufacturing of your mascara items. Moreover, if there are certain safety instructions about your product, make sure that you highlight them on your mascara packages. Also, you can print the handling information about your product on these boxes to avoid any sort of damage.
Go eco-friendly and greener:
Single-use plastics are proving catastrophic for our oceans and, in general, our environment. That is why the customers are highly concerned about the impact packaging would have on the environment. Use greener and sustainable materials such as cardboard or corrugated cardstock. Doing so will highlight the ecological nature of your brand, and as a result, the customers will be attracted to your product. Various studies have shown that modern-day consumers are willing to pay more for eco-friendly packaging solutions. This means that going with the environmentally friendly custom mascara boxes. This will not only grow your sales but also generate word of mouth about your brand adopting sustainable practices.
You can also encourage the customers by asking them to reuse these boxes after they have utilized the cosmetic product inside. Furthermore, you can also educate the target population to prefer recycling these boxes to play their effective role in saving the environment cause.
Incorporate branding elements:
One of the best ideas to take advantage of custom mascara boxes is to use them to create awareness about your brand in the consumer market. For this, you need to incorporate the branding elements into your packaging design. For instance, you can imprint a unique logo of your brand on the mascara packages. Which will help you in building a brand identity. Other elements such as your brand’s catchy tagline, slogan, and name can also prove useful in this respect.
The colors you use in the packaging design also convey important information about your brand. Make strategic use of colors by preferring those colors in your packaging design that match your parent brand theme. This way, the customers will be able to recognize your company just by seeing the colors on your boxes. Remaining consistent with the typography is also a good tactic to spread awareness about your organization among the target market.
There are various ideas to use mascara packaging for creating awareness among the target audience. You can imprint the product details on it to help the customers in making a good buying decision. Similarly, you can also add the branding elements in the packaging design to spread awareness about your business among the people.