How Video Transcoding Is Making OTT Multiscreen Delivery A Reality


More and more people are nowadays opting for online video streaming and ott digital channel services. Two of the obvious reasons are affordable mobile devices and the availability of high-speed Internet. Many people are also shifting to connected TV devices to appease their entertainment needs.

Today, watching digital content on more than one screen has become a revolutionary trend. People are becoming Internet savvy, and so they are opting for mobile entertainment to overcome the barrier of place and time.

The dramatic rise in mobile watching has made video transcoding a mandatory task. Therefore, content providers, broadcaster, and pay-TV operators are working on the same.

About Video Transcoding

First, it is significant to understand what video transcoding is. It is a procedure for transforming digital encoding formats of compressed media content. That means video transcoding enables the formats to change from one form to another. It comprises of two steps, which initiates with decoding. Once in place, re-encoding applies to that video to change it to another format.

When it comes to transcoding, it is possible to modify three key features of a digital video. They include the audio, the video, and the digital video format.

In simple words, video transcoding is essential to facilitate video delivery and produce top-quality videos.

The user device may not come compatible with the file format of the original content. Also, the producers may want to offer digital content in a contemporary format. Then, video transcoding comes to the picture.

Contributions of Transcoding

When it is about a video streaming environment, various kinds of devices, as well as formats, are there. However, many other formats are also appearing in the industry, owing to the advancements of newer technology.

Video transcoding streamlines the process of conversion between video formats. As a result, it becomes possible to make content by applying various codecs, file sizes, resolutions, and bitrates.

Perhaps, the end device does not support the latest file format, and that is where the importance of transcoding comes into play. It is a major reason why online video streaming platforms have become a preferred mode of entertainment.

Furthermore, video transcoding also improves and makes sure of a top-notch QoE (Quality of Experience). It is no denying that different users of streaming platforms experience different buffer speed.

Therefore, it is a must to cover as many consumers as possible with top-quality & high-resolution videos. However, a high-speed Internet connection is necessary in this regard. However, what is about users with slow speed connection? Streaming platforms must come with videos with lower-resolution options. And video transcoding ensures the same.

Wrapping Up

Video transcoding has a major share of contribution in enhancing the demand for mobile entertainment. Otherwise, it would be difficult to deliver content on a global scale.

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