How to use WhatsApp for Business purposes

With more than two billion users worldwide, WhatsApp hardly needs an introduction. But very few people know that there’s a version of WhatsApp for corporate marketing purposes as well: WhatsApp Business. Its distinct features help businesses to manage customer questions and messages semi-automatically. Let’s see how exactly WhatsApp can be a great addition to businesses marketing automation strategy.

As an organisation, it’s important to be wherever one’s target audience is: in the mailboxes, on messenger, on social media, or even in live chats. Everywhere with just one sole purpose: to have a trustworthy relationship with the consumer.

For that matter, the possibilities and the true business potential of one specific channel is underestimated. Even though the consumers are spending a lot of time sifting through their overloaded mailbox or scrolling their endless Facebook timeline, the real sweet spot to communicate with today’s consumer is WhatsApp.

Although WhatsApp Business is an app that works just like the ‘regular’ WhatsApp, it offers a number of additional features such as a company profile and automated answer functionality. One can also build in standard answers, thus allowing to respond to frequently asked questions with just one click. In short, one will spend less time on the recurring stuff on which otherwise one has to give a lot more attention.

Send automated messages via WhatsApp API

WhatsApp Business API allows businesses to send automated messages with 2FA security codes, status updates (for instance, to update the delivery status of a courier or food), appointment 

Customer Support Via WhatsApp

Customer support (by live chat) is another valuable feature to take advantage of by using WhatsApp API. Various businesses nowadays are running part of their customer care through WhatsApp. One can even manage conversations with an automatic chatbot via WhatsApp. Moreover, integrating existing helpdesk software is possible with WhatsApp Business so that the customer service can continue to work in a familiar environment.

Running a newsletter program via WhatsApp

WhatsApp is also an excellent channel to keep consumers, suppliers and other contacts up to date. One can use text with interesting emojis, web links, images, and videos in order to gain high read and click-through ratios. 

By using mailing lists, one can send a message to as much as 256 people at once, with just one click. And the good thing is: when people reply to that message, they only reply as a sender (and not to the entire list).


One of the coolest features is the product catalogue and the associated e-commerce functionalities of Facebook Shops by expansion. This will allow one to display their significant products or services in their WhatsApp company profile, and embed them in the conversation with their consumers as well. And what’s more: it’s possible to order and pay for products online from this catalogue, without leaving WhatsApp. Moreover, with the new payment option, is there anything left to make it user friendly?

Still not convinced about WhatsApp’s business?

Here are five strong reasons for businesses to choose WhatsApp:

  • It is a widely-used messaging platform, so the target audience
  • is probably already on it.
  • It’s a proven fact that people prefer chats over phone calls.
  • It excels in permission-based marketing.
  • One can easily personalise WhatsApp conversations.
  • WhatsApp is free, so what does one have to lose?

To know more about WhatsApp API pricing, click here!

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Erric Ravi

Erric Ravi is an entrepreneur, speaker & the founder of Storify News and Recent News He is the Co-Founder of The Storify News Times. Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger.