How to Reduce the Bounce Rate in Google Analytics

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The Bounce rate is an essential part of Search Engine Optimization. It turns out to have a great impact on the impression and ranking of the web page. To learn about how to reduce Bounce points in google analytics we need to understand what ‘Bounce Rate’ actually is. You can also find information in the SEO Training Centre Bangalore

Bounce Rate is a process by which a webmaster can know the number of users who have visited his site and those users have left the page without doing any kind of activity on the webpage. The activity might include liking the page, subscribing it, doing any purchase. 

Bounce Rate is a must need for the websites as they can let you know whether there are any problems with your website. It performs the function of a warning alert showcasing that there is an issue on your website. Furthermore, Bounce Rate mostly correlates with the direct Google Ranking. Ranking of a page is the main factor and it needs to be good for enticing more viewers. 

How to reduce Bounce Rate 

To improve the ranking and traffic of a website, it is vital to check and reduce the Bounce rate that accumulates on a website. In this article, we will learn about the procedure to reduce Bounce Rates.

 1-Fix Usability Problems 

The first step to take when you have a high bounce rate is to record the visitor’s activity on your website. That can be done by installing certain tools from Google Analytics. Using the tool you can check how the visitors are using your website. The tool will help you fix the usability problems evolved on the website.

2- Crafting an attractive Page

In no way you can compromise the design of your landing page. Your landing page is your presentation. By that, the viewers judge you. So it is very crucial to keep the outlets attractive and easy-going without any hassle. The use of legible fonts are recommended. A bright and attractive colour scheme of the landing page attracts more viewers. 

3- Headings and Subheadings 

The use of headings and subheadings is highly profitable in reducing Bounce rate. When a user lands in your page, the first thing he notices is the headings and subheadings. Not everyone has the time and patience to go through the entire article or page. So heading and subheadings give the essence of your page. 

4- Extra Guidelines

  • The length of the headings should be lanky for the users to get stimulated and to cater to the SEO.
  • If the content is too long the use of hash links is advised so that the users can directly land at their choice of the excerpt.
  • The use of lengthy paragraphs should be avoided for it becomes very lousy for the visitors.
  • The page needs to be updated regularly with freshness and also the contact details are to be updated timely.
  • The page should have internal and external links in order to keep the flow of the readers. Relevant links are highly profitable.

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