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The rise of mobile technology led to a significant change in buyers’ behavior. Most customers today search for a business using their smartphones. But, it doesn’t stop there. Mobile technology also contributes to the number of direction requests, store visits, and phone calls. This is possible because of local SEO.
Local SEO helps businesses drive more foot traffic to their physical store as their website appears on Google’s Snack Pack. One of the essentials for any local SEO strategy is Google My Business. This serves as an online listing that provides customers with information about the business – contact information, address, and photos. In fact, according to SEO Experts, claiming your Google My Business listing is the most valuable citation that any business can get when it comes to boosting local SEO efforts.
When doing local SEO training in Hong Kong, learn how to maximize Google My Business as part of your strategy:
Provide Accurate Information
Like in any other listing, accuracy is key when optimizing your Google My Business profile. Make sure you have the correct information for your contact details, business operating hours, and address.
Use Google My Business Posts
Google Posts are like mini-ads that appear in your listing. Use this to announce events, promote a sale, or highlight a new product. This makes your Google My Business stand out more.
Leverage Customer Reviews
Reviews are like online word-of-mouth. This provides another layer of credibility to your business, and Google My Business can showcase your great reviews. Ask your customers to leave feedback about your business and promote it.
With Google My Business, you’re not only increasing your presence on local search results but also getting more opportunities to make a business impact. Use it wisely and watch your website traffic and business growth.