How to Make Social Media Marketing Work for Your Business

Social media marketing is no longer an option, but a requirements for businesses if they’re to survive in the digital wild today.

Unfortunately, many businesses have fallen under the impression that social media marketing is nothing more than mere posting of your company news and product collaterals on social media, and that it doesn’t really benefit their business.

However, there is much more to social media marketing that you need to understand if you want it to work for your business.

Often companies argue that, “our target audience knows you we are, what we do, and where to find us.”

If you’ve already established a healthy customer base, great! Even if not, there are ways to make social media marketing campaigns going for your small business.

Before deciding how much to charge for social media, here we’re going to learn how you can work your social media marketing for your business.

Create profiles on different platforms

“I am on Facebook, isn’t that enough?” One of the most common statement that we often hear businesses owners proudly state as an answer on their social media presence.

Having a business page of Facebook, or any other social media platform is great, but that alone isn’t enough to acquire a large user base.

You need to be present on more than one platform, more appropriately, on all the platforms your audience is found.

Here are the most popular social media platforms as of July 2020, ranked in terms of active users (in millions).

Evidently, Facebook leads the line for the most popular channels, closely followed by other platforms.

However, let’s not just making business pages on all the social media channels above, better examine your target audience beforehand.

For example, LinkedIn is often the most preferred platform for B2B clients, apparently, it is considered the biggest lead magnet for a plethora of industries worldwide.

In another example, let suppose you’re targeting the Gen Z audience, here Snapchat will be your primary channel. On the other hand, if your product intends to hit people from Baby Boomers, then Snapchat will be replaced.

Generally speaking, starting with Facebook is a safe option. With more than 2.7 billion monthly active users on Facebook, you can easily assume that your target audience, or at least a considerable chunk, will be lurking over there.

Besides Facebook, you need to determine which other channels you’ll be penetrating for your brand and marketing goals. Creating a YouTube channel is one of those.

The videos you’ll create for your business or brand can be easily repurposed for other channels.

This will help you generate ideas for platforms that you’re finding it difficult to stay on and create fresh content on regular basis.

Define your marketing objectives

Starting a content posting rampage on social media isn’t going to lead you anywhere. Before you start, creating your marketing goals is important.

Understandably, lead generation, customer engagement, and brand awareness are some of the most common goals that agencies start with. Still, it doesn’t mandate with you as well.

For instance, your goal might be to improve your customer service or propel sales numbers.

Regardless of your reason, make sure your goals are appropriately defined as you would do for any other department in the company.

After you’re done with creating your goals, it’ll be much easier for you to create content.

Post content of regular basis

Creating different social media profiles is just the beginning, you need to make sure the accounts remains up and kicking by posting fresh content daily.

If someone happens to come across your page, and your last post was over a couple of weeks ago, it gives an impressions that you aren’t active with your brand.

Moreover, what about the people who are already following you?

There is no magic wand that can lure these people to navigate to your page on their page. But posting fresh content on regular basis will appear on their social media timelines and keep you at the front of their mind.

But how frequently should small businesses post content on social media?

There is no one-size-fits-all answer to the question, as each business has its own industry, clients, nature of work, expertise, and resources on board.

On an average, most businesses tend to post content on daily basis, or at least twice or thrice a week.

If your competitors are rather lackluster by posting only once a week, or at irregular intervals, you have a chance to stand out in the competition.

Every time you post fresh content, it a gentle reminder to your competitors that your brand is up and kicking.

One of the major reasons why startups don’t post fresh content daily is they don’t know what to post. If you’re too unclear about this, better track back to your marketing goals.

For instance, if you want to promote a new garments line in your ecommerce store, then a promotional offer about those garments will make sense.

Also, if you feel coming up iOS app development services with a totally new post for each day is overwhelming, try repurposing old content with updated offers, facts, and CTAs.

Let suppose you have a published a video as a how to tutorial about your new product on your YouTube channel. You can post the same video, or slice it in chunks on other social media channels as teasers.

Besides creating regular content, you also need to respond to customers in comments including direct messages.

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