Most insurance agents fail to get enough Medicare leads because they’re still relying on outdated, traditional marketing in this digital age. To succeed, you must use modern digital marketing techniques.
Digital marketing allows you to utilize online channels to advertise and market your services. People interested in your services will submit a form or give you a call, which is then counted as a lead. This article educates you on how to leverage digital marketing to secure more leads.
Build and Maintain a Website
A website is necessary to market your business online and generate leads. So if you haven’t already, you must build a website. It should look professional and trustworthy. Don’t forget to make it mobile optimized since more than half of the internet traffic now comes from mobile. If it is not optimized for mobile devices, users will find it difficult to browse your website.
You can either hire in-house developers to design and maintain your website or outsource your requirement to an agency. Either way, ensure you have a functioning website that’s available 24X7.
Optimize Your Website for Search
Building a website is not enough. To generate Medicare leads, you need to optimize it for search engines. That’s how people can easily find your website.
Search engines are the best way to get continuous online traffic. Whenever someone searches for information related to Medicare, you can show up your website by optimizing for such keywords. This process is called search engine optimization. It involves optimizing title tags, alt tags, content, and building backlinks.
The incoming traffic is highly relevant. Since people are deliberately looking for information or products, they’re more likely to convert to leads.
Run Google Ads
One of the fastest ways of generating Medicare leads online is to run Google Ads. These are paid ads that you can place at the top of the Search Engine Results Page, above the organic results. So even if you do not optimize your website for search, you can be at the top — at a cost.
You have to pay each time someone clicks on those ads. This model is known as CPC or Cost-per-click. By targeting specific keywords, you can show your ads to relevant people. If they’re interested in Medicare, they fill out a form to become a lead for you.
Implement Social Media Marketing
Social media is where the world communicates with one another. And it’s not just for communication; it’s for generating sales leads as well. As per Statista’s report, 27.5% of people use social media to research and find products to buy. The same report reveals that 35% of people use it to find funny and entertaining content.
By creating funny and engaging content, you can engage with users. And this engagement will ultimately lead to sales. And social media is relatively cheap. There is no reason not to use social media for generating Medicare leads.
Launch an Email Marketing Campaign
Email marketing is one of the most productive ways to generate leads. The first reason is that it’s cost-effective. Once someone opts-in to your email list, you do not have to spend money to send emails. Furthermore, since they have permitted you to send emails, they are more likely to open and read them. You can intermittently send promotional emails to your subscribers, and a set percentage of users are likely to convert.
It’s recommended that you perform all the marketing techniques for the best results rather than treating each technique as an isolated, self-contained medium. By engaging with prospects on SEO, you can retarget them with social media with a promotional offer. That’s how effective digital marketing works, and that’s how you should generate Medicare leads for your business as well.