As any store owner knows, there are many pathways to success online. You might have an incredible social media presence or run great ads that draw in a decent amount of traffic. Word of mouth and reputation may already keep you afloat as well. While SEO may be on your radar for your Shopify store, it isn’t something you’ve completely committed to. Yet.
The truth is that Shopify SEO is a vital part of getting the kind of sales you need in order to grow your online store and build your brand. While you may not be completely sold on it or have your doubts about its effectiveness, SEO is currently one of the primary driving factors when it comes to making conversions online, regardless of the industry.
How Does Shopify SEO Drive Sales?
Search engine optimization is all about how you appear in the search results. Properly implemented SEO will help you appear on page one for your most important and relevant keywords, which in turn will bring an incredible amount of consistent organic traffic to your website.
Organic traffic that arrives on your website through specific search queries relevant to specific products that you offer can easily translate directly into sales. As you grow your SEO, this organic traffic will become the heart of your business. Google and the other search engines are used by millions of people every day, so in a sense it is as if your “storefront” is being displayed all over the world. There’s never been a better marketing channel in the history of commerce, digital or otherwise.
If you know how to take advantage of SEO for your Shopify store, it can pay off massively down the road. As you climb in the search results, not only will more people find your website in general, you will accrue brand authority. Having your brand name and website repeatedly appear on page one for certain popular search terms means you are growing in public relevancy and after a while this only begins to snowball, as more people associate certain products they love with your name.
While other digital marketing tactics can be quite effective, search engine optimization is how you establish a rock solid foundation for your Shopify store. By cementing your spot on page one of Google, you are essentially building a bridge to a steady stream of traffic that is hungry to purchase your products. There’s nothing else like this when it comes to generating consistent sales online.
A Shopify SEO Agency That Can Build Your Campaign
Of course, SEO for eCommerce is no light matter. In fact, in order to get the kind of results you’re looking for, you’re going to need to find an agency that understands all aspects of SEO as well as Shopify and other eCommerce platforms.
Genius eCommerce® may be just the agency you’re looking for if you are serious about driving more sales. They are a force in the world of eCommerce, recommended partners of Shopify and experts in running comprehensive SEO campaigns for businesses large and small. It doesn’t matter what industry you are in or what your sales goals are. Over the long run, a professional SEO campaign will produce the kind of results you are looking for.
Whether it’s improved brand authority or simply a way to get steady sales, you need to begin working on an actionable Shopify SEO strategy for your online business. Let Genius eCommerce® map everything out for you and begin putting together an optimization strategy that will get you on page one where your business belongs.