How do I get to the top of Google without paying?

Google is one of the most notable Search Engines and can unarguably be stated as the most popular Search Engine across the internet. It seems now we are all dependent on Google, regardless of what we do online whether it is browsing websites, gathering information, asking things, translating languages, writing content, saving our essential files and much more. Google is an ocean of activities all in itself. Along with helping us with our miscellaneous activities, it should be noted that Google has been a one-stop destination for the businesses, businessmen, marketers of all kinds.

How is Google helping in digital marketing?

Among the different search engines available today, Google is the most prominent and it is the only reliable and profitable search engine that helps millions of people to sustain their livelihood. With markets shifting to the digital platform, digital marketing is rising and this is making more and more companies compete with each other to stand at the best and the most visible place online. And nothing is as significant as securing a rank up above your peers in Google SERP or what we call it, Search Engine Results Page.

Today if you want to make your name or the name of your brand to increase its brand recognition online, then there are more choices than ever.- SEO, SEM, SMO, SMM, PPC and lots more to recollect. However, if you question “how do I get to the top of Google without paying?” then SEO is your answer and SMO is your answer.

What is SEO?

SEO or Search Engine Optimization is the process that helps a business creates a benchmark on the SERP page of Google by beating their competitors. You can effectively manage your SEO by aligning your website or “optimizing” it according to the standards of Google and by following its updated algorithms like Panda, Penguin, Pigeon, Hummingbird, RankBrain and more. All these algorithms are launched by Google to penalize the websites that are of poor quality with spammy links and resort to plagiarized content, poor links, and lower quality contents to make their way up the other websites.

However, along with this, Google also empowers good and informative websites, with genuine links and genuine existence that are working themselves hard to market themselves along with providing reputable services. You can go for SEO services if you are searching for the method of marketing that needs little or no cost.

What is SMO?

SMO is also termed as Social Media Optimization. With social media platforms like Facebook, YouTube, LinkedIn, Instagram, Twitter and Whatsapp, elaborating on Social Media is not the best thing we should do. However, it is important to mention that along with all the communication that can be done by using these platforms, we can also consider our social platforms as lucrative for marketing. Numerous businesses target only these social media platforms to help their companies attain great heights.

However, what is important here is that you need to have a good knowledge of the various social media platforms available and stay updated about the latest changes that each of them is implementing.

Both SEO and SMO are processes that are cost-effective and efficient ways of marketing to help your brand get the name and fame it deserves. You can either practice one of these processes or combine both to get the best results. However, you might feel that after handling all the pressures of your business it is an unnecessary burden again to take care of your marketing. But don’t worry because there are hundreds of companies that you will get online who offers decent digital marketing services focusing on SEO and SMO.

Getting to the top of Google

Attaining the best Google rankings is becoming increasingly tougher these days with a whole lot of market competitions and algorithm updates of Google. However, if you are well-read and updated, you need not fear much. Also if you are:

  • Communicating every day with your marketing company.
  • Improving your website in terms of looks and SEO.
  • Putting good quality contents regularly.
  • Getting hold of a decent domain with a good domain name and a powerful hosting.
  • Following all the algorithms of Google properly along with checking and updating your keywords.

Then, you may succeed in securing the best rank as quickly as possible. So, don’t worry, continue with your marketing now!

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