All store owners are looking for a competitive edge when it comes to getting more traffic and sales online. While there are a variety of different digital marketing strategies that you may employ in order to promote your products and build your brand on the Internet, SEO stands as one of the most effective long-term solutions that will give your business a solid foundation.
An expert Shopify SEO agency can help you beat out the competition through a meticulous array of actions that involve keyword research, on-page improvements, technical enhancements, user experience optimizations, and informative content that hooks your users.
Shopify is currently one of the biggest names in eCommerce, and for good reason. They offer an impressive variety of features that online stores need in order to best meet the expectations of their shoppers. Professional, streamlined service is one of the keys to running an online store successfully, and Shopify excels at helping you to craft this kind of experience from the ground up.
What they can’t do however is implement SEO on your behalf. While there are certain plugins and apps that do help in some areas of search engine optimization, the truth is that this is still a manual process. Keyword research, informative blog content, technical optimizations, and more all must be performed by an actual team of experts. There is no auto-pilot or substitute solution for SEO as of yet, and judging by the changes Google has been making to their algorithm, there likely never will be.
For Google, the entire point of SEO is user experience. They want to know that your website will deliver a great experience for the users it serves your content to. In this way, your Shopify store has to be a cut above the rest in order to have a chance at ranking. Google will no longer rank just any old website based on arbitrary factors like meta titles. There are dozens of ranking factors and many of them concern user experience specifically.
This means that if you want your online store to be successful, you have to take certain steps to improve your Shopify SEO. The problem here is that these optimizations can’t be performed by just anyone, as they require a high degree of skill and technical expertise.
Why You Need a Shopify SEO Agency
Rather than attempting to take care of your SEO woes by yourself, you need the help of experts who know exactly what they are doing and can help craft the right foundation for your business. A Shopify SEO agency will be able to put together a campaign customized for your specific needs, optimizing all key aspects of your website and performing extensive keyword research.
Not only this, an expert SEO agency will be able to provide you with powerful backlinks, which will drive up your domain authority and show Google that you are a website that is worth ranking. In terms of building your business, there is nothing that compares to properly implemented SEO.
If your Shopify store could use a boost and you have been wondering which digital marketing channel to pursue, SEO is likely your best bet. Over the long-term, these optimizations will serve to strengthen your brand, cement your website in the SERPs, and attract more organic traffic that is hungry for the products you are selling.
Genius eCommerce® is an agency that works exclusively in the realm of eCommerce and knows exactly what it takes to make a campaign successful. If more traffic and sales are what you are looking for, you will want to reach out to their team as soon as possible.