It’s important that you take all of the necessary steps in order to ensure the success of your eCommerce store, otherwise you may lag behind your competitors or fail to see any kind of growth. There are dozens of different changes you could make to your website, products, and general branding, but if you really want to attract customers and grow as a business, you may want to consider investing in your SEO.
The difference that a BigCommerce SEO expert can make for your store is substantial. If your store is on BigCommerce and you are ready to take that next step, you should focus your efforts in optimizing your website for your users as well as the search engines. The ROI on well-implemented SEO is incredible, and it helps in other areas as well, such as branding and confidence in your products.
How Does SEO Impact eCommerce Websites?
You might be wondering how SEO will actually affect your store. Won’t users find your products regardless, especially if you have popular products or a thriving following on social media?
While these factors can certainly help drive traffic to your website and keep your BigCommerce store afloat, you can’t rely on them if you want to really grow your business. You have to consider, there are a plethora of other businesses in your niche selling similar or the exact same products as you, and there is a good chance they are actively investing in their SEO.
This means that you are letting your competition take a great deal of traffic that could otherwise come into your store. Unless you get on the first page of Google for some of your keywords, there’s no way you will be able to remain sustainable. A BigCommerce SEO expert can change things around for your business by providing a way for more users to find your website and your products.
SEO involves making a variety of technical adjustments to your online store, researching keywords relevant to your niche, and writing optimized content that will help to educate your users and bolster your authority as a brand in your industry. On top of that, an SEO agency will perform competitor research, will audit your website for any spam links or 404s, and will also create powerful backlinks for you that will improve how Google sees your domain.
When you implement a SEO campaign, you are investing in the longterm of your business. Over time, your website will begin to climb in the rankings, drawing more and more organic traffic. This compounds, as users begin sharing your content and trusting you as an authority in your niche. SEO experts can create data-driven strategies that reliably rank your content, because there are a set number of different factors that Google takes into consideration when ranking content. As long as you cover all or most of these different “ranking factors” in your content, and if you select the right keywords, you have a chance at moving up in the rankings and eventually getting more traffic and sales. If you want to improve your BigCommerce store, SEO is the way to do it, without question.
A BigCommerce Agency That Can Handle SEO
Not just any team can pull off a successful SEO campaign however. You have to consider how competitive your niche is and find a pathway forward using specific keywords, an optimized content strategy, and ongoing offsite backlink creation. Not every agency is even equipped to do this for an ordinary website let alone an online store.
For this kind of service, you need a BigCommerce SEO expert like Genius eCommerce®. Get in touch with them today if you are at all interested in transforming your store for the better.