Every online store is looking for ways to increase revenue, and one of the most logical and effective ways to do this is by increasing your traffic. This is a feat that is easier said than done however, as traffic can be quite elusive, especially if you are in a competitive niche or simply don’t have an established customer base yet.
A BigCommerce SEO expert may be able to turn your store around and get you the traffic you need by making certain optimizations to your website and constructing an in-depth content strategy that connects with your users and gets you noticed by Google.
Too many store owners assume that they can just pop up an online store and it will accrue standing in the search engines on its own. Even if you start off on a reliable professional platform such as BigCommerce, SEO isn’t just magically going to happen. Even with the use of certain plugins and other features, there’s no substitute for an expertly-managed SEO campaign.
In fact, this is one of the few areas left when it comes to building an online brand or business that can’t be automated whatsoever. Every step of SEO, whether it’s the keyword research, on-page optimizations, competitor analyses, backlinking, or user experience enhancements, can only be performed by a competent expert that knows exactly what they are doing.
This creates a conundrum for anyone wanting to succeed online, because there’s no way to get an instant solution with SEO, regardless of how much money you have. If your BigCommerce store isn’t getting found in the search results, you are simply going to need a team of experts that can actually implement a campaign for you step by step. Real SEO that gets results takes time, but most of all, a sure and knowledgeable hand that understands the complexities of eCommerce and has ranked stores before.
This is why a BigCommerce SEO expert may be the only viable solution for your online store, because these optimizations can’t be performed by just anyone. Many SEOs have a general understanding of service websites or “local listings,” but fail to understand the wider complexities of eCommerce and the user intent that has to be considered in the industry. Only an agency that actually specializes in eCommerce SEO will be able to give you the kind of results you are looking for.
The Best Way to Boost Your Store’s Traffic
Properly-implemented SEO can be a great boon to your business, by bringing you a steady stream of organic traffic that is looking for your specific products. SEO in general will help you rank higher in the search results for multiple keywords, increasing the likelihood of people finding your website and in turn, discovering your brand.
By ranking higher in Google, you are cementing your brand authority and creating trust in the minds of your users. So not only will you enjoy more traffic in general, but this traffic will be more willing to buy from you because they see that your website is at the top of many of their search queries. This is the recipe for success when it comes to eCommerce, and one of the reasons why SEO is considered one of the most valuable investments for any business.
Are you ready to take your BigCommerce store to a new level? You need to get in touch with the team at Genius eCommerce®. They are eCommerce SEO experts that specialize in helping online stores dominate their industry. They are BigCommerce Elite Partners and work to craft effective optimization campaigns that put stores on the map. Get in touch with them if you are thinking about starting an SEO campaign of your own.