Grab your smartphone and enter your site’s address in your browser. Is your CFD trading site 100% mobile ready? If not yet, you are missing the big picture. The thing is, optimising your website for mobile should be one of the top priorities of all brands; otherwise, you won’t see the results you want.
Important numbers to remember
If you own an Australia-based trading business and conversion is your main goal for your site, you have to give utmost importance to mobile optimisation. Why? Here’s why:
- In 2019, mobile phone Internet user penetration worldwide is pegged at 63.4%
- In 2018, almost 18 million mobile Internet users are Australians
- Per Google, there are more than 27 billion searches made on mobile than desktop
- 58% of all searches on Google are performed from a mobile device
- 3.7 billion users access the web from mobile devices
- 49.7% of web page views worldwide are made via mobile devices
One thing’s for sure: Internet users are heavily relying on their mobile devices like smartphones and tablets to explore the web. Now, if your brand’s site isn’t mobile-friendly, there should be an overhauling done as soon as possible.
How to optimise your mobile site?
Having a mobile version of your website isn’t enough to attract more traffic and to get your site to the top of search engine results page (SERP); you need to improve your site’s backend and frontend. Yes, it may be a tedious task but the rewards are surely fulfilling.
If you want your CFD trading’s site to get more visitors, take note of these tips:
1. Improve page load speed. Google is favouring mobile sites that have faster load time so if your pages are slow to load, chances are, you won’t make it to the top of the SERPs. There are several ways to improve your site’s load speed, and these include reducing the size of images, remove unnecessary source codes, enable browser caching, and take down unimportant redirects. To know the state of your site’s load speed, you may use Google’sPageSpeed Insights tool.
2. Prioritise user experience.Conversion rate optimisation isn’t just the work of SEO specialists alone, it also takes that work of web developers and designers. So it is important for mobile sites to be designed for mobile use; ensuring your page is finger-friendly is a must. Also, make sure that you get rid of pop-up ads because they compromise the user experience. Moreover, since Flash elements are no longer supported by most mobile devices today, it would be helpful not to integrate Flash altogether.
3. Be concise. On-page optimisation plays a vital role in CRO for mobile. So make it to a point that your site only uses short titles and descriptions. Doing so will allow GoogleBot to understand your site faster, which will give you better leverage in SERP standings.
4. Optimise for local.
Local SEO is one of the most important elements of successful mobile optimisation. According to data, almost 50% of all Google searches are local, and almost 80% of those searches lead to successful offline purchases. So your best strategy is to optimise for your local searches. Make sure that you place your brand’s city and state in the title tag, H1 heading, URL, content, alt tags, meta description, and contact page.
Consult with specialists
If your brand’s mobile site is still stuck in the dark ages, you might find overhauling everything too much to handle on your own. Don’t put too much load on your back and consult with mobile optimisation and CRO experts who can do stellar work for your brand.