, Global Eye Tracking Market Research Report: Ken Research

Global Eye Tracking Market is valued at approximately USD 295.6 million in 2019 and is anticipated to grow with a healthy growth rate of more than 24.5 % over the forecast period 2020-2027. Eye Tracker is the device used to analyze and evaluate the position and the moment of the eye concerning using either a remote or an eye tracker that is mounted to the head and connected to the computer. It comprises monitoring the activities such as ignoring, blinking, looking, and the noticeable reaction of the pupil to different stimuli.

The global Eye Tracking market is facing challenges due to the coronavirus pandemic as various retail stores, advertisement companies, and research labs are currently non-operational in multiple countries, which have negatively impacted the demand for eye-tracking technology-based products and services.

The growing demand for eye-tracking-based assistive communication, rising adoption of eye-tracking technology in advertisement and consumer research and increasing penetration of eye-tracking technology in automotive & transportation industry are the few factors responsible for the growth of the market over the forecast period. Furthermore, the rising advancements and other strategic alliance by market key players will create a lucrative demand for this market.

For instance: in June 2020, Tobbi Pro launched Tobii Pro Glasses 3, next-generation of the wearable eye tracker, integrated cameras and illuminators inside the glass itself, enabling a combination of eye-tracking performance in dynamic environments with an unobtrusive design. However, growth in gesture recognition market is the major factor restraining the growth of the global Eye Tracking the market during the forecast period.

The regional analysis of the global Eye Tracking market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world owing to the increasing use of advanced technology in the healthcare sector and growing research activities to understand human behavior. Whereas, Asia-Pacific is also anticipated to exhibit the highest growth rate / CAGR over the forecast period 2020-2027.

Major market player included in this report are:

Tobii AB

Seeing Machines Ltd.

SR Research

Eyetech Digital Systems

Smart Eye

Eyetracking, Inc.

Prs In Vivo


Ergoneers GmBH


The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges that will define the future growth of the market. Additionally, the the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Offering:



Research & Consulting Services

By Tracking Type:

Remote Tracking

Mobile Tracking

By Application:

Assistive Communication

Human Behavior & Market Research


By Vertical:

Retail & Advertisement

Consumer Electronics

Healthcare & Research Labs

Government, Defense, and Aerospace

Automotive & Transportation


By Region:

North America










Asia Pacific





South Korea


Latin America



Rest of the World

Furthermore, years considered for the study are as follows:

Historical year-2017, 2018

Base year-2019

Forecast period-2020 to 2027

Target Audience of the Global Eye Tracking Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers