It feels so good when your hard work gets paid off. How would you feel when after studying so hard to get your certifications and investing thousands of dollars, but then to struggle to get a job?
But have you wondered about starting your own private practice? Many of you would answer, no, and those interested in starting with their private practice lack the much-required strategy to be successful. This is because your counseling program had neglected to teach you about building and Marketing for Private Practice. As a student, you were not taught about how you can make your way. There was no training on how you can select the clients with which want to work.
Learning Marketing Steps to be a Successful Private Practice Therapist
Build a website – First thing first. Build a website for yourself on a free platform. Even though there are drawbacks to using a free platform, just having your website gives you the chance to share your skill and draw new clients.
Set up an account on LinkedIn – Yes, LinkedIn can help you come across other business owners related to your work and allow you to start turning those virtual connections into real-life ones. Don’t keep yourself limited to just other therapists or doctors ,but think about all professionals who could be your potential client and refer others to you.
Free Business Listing – People will only invest seconds to look for a phone number or services on the internet. It becomes vital to have your Google business listing with the phone number, your office pictures, and location.
Effective use of Social Media – Don’t ignore the real relationship that you need to ultimately build on. Using social media, you come across new contacts, which increase your referral base. So focus on two things – getting founded and meeting new people.
Follow up with your Clients – Regardless, of whether you have been practicing for years or have just started, ensure that you follow-up with your clients to understand how your sessions are affecting them. This rapport building goes a long way in suggesting you to someone by that client.
Nothing works without Passion and Love
Either you do what you love or love what you do, the choice is yours. Live your life with a passion that inspires others to. Dwell on your relationships while you genuinely care for them.