The global market has observed a major shift in trade practices due to Covid-19 pandemic. Businesses have suffered huge losses leading them to cut down their employee strength. Social distancing has helped people to maintain distances from each other enabling them to minimize the chances of spreading the virus. However, the rapidly increasing number of confirmed cases forced the governance bodies across the globe to enforce a countrywide lockdown with limited markets operating through physical locations.
The online markets, on the other hand, have emerged as a blessing in disguise during the current crisis. Ecommerce is playing a key role in maintaining the market presence of the majority of businesses worldwide during the pandemic. While every second proves to be crucial for trade, small businesses have a chance not only to survive this wave but also to improve their market presence by following a few techniques. In this article, our prime focus is to highlight three key factors that can help small businesses utilize the best eCommerce practices to emerge through and establish their mark in the digital market.
A Good First Impression
An online shopper spends a few milliseconds on an eCommerce website to decide whether he/she likes it or not. It is highly important to form a good first impression because there is never a second chance for that. Regardless of nature, a small business may have, there is a vital need to have a creative and user-friendly eCommerce web design. The users tend to like and spend more time on a website that has a great interface and easy navigation. In other words, an eCommerce website should have the answers to most of the questions that can arise in a user’s mind while they are looking to shop. Additionally, the products listed on the website should have a detailed description of the specifications. This way, users are more likely to develop an interest in spending more time on the website and make a checkout.
Mobile Friendliness
Not having a mobile-friendly website interface can be a deal-breaker. The majority of the users tend to look up information on the internet through their mobile devices. If an eCommerce website is designed well and has everything that a user may need, but it fails to operate properly on a mobile device, it can turn the tables around. Small businesses may need to ensure that their website comes up accurately on desktop as well as mobile devices. A better idea is to have a mobile app created. E-Commerce websites with dedicated mobile apps tend to engage more users as compared to a mobile website.
Advertisement on Social Media
Social media is the magnet that attracts users, engages them, and draws their attention to a business’s website. It is vitally important to make use of social media channels to advertise a business and its products. Businesses can create social business profiles and update relevant information to advertise their products. Social media marketing like Facebook and Instagram allows businesses to refine their targeted audience based on demographics, interests, and behavior. As soon as the right audience is selected, a paid ad campaign can be activated with a suitable budget and timeline. The more creative a business page will be, the more there will be the chances of post engagements.
Suggestions
- The global market has observed a significant shift in trade practices due to Covid-19 pandemic.
- The online markets, on the other hand, have emerged as a blessing in disguise during the current crisis.
- In this presentation, our prime focus is to highlight three key factors that can help small businesses utilize the best eCommerce practices to emerge through and establish their mark in the digital market.
- It is highly essential to form a good first impression because there is never a second chance for that.
- There is a vital need to have a creative and user-friendly eCommerce website design.
- Not having a mobile-friendly website interface can be a deal-breaker. Not having a mobile-friendly website interface can be a deal-breaker.
- Small businesses may need to ensure that their website comes up accurately on desktop as well as mobile devices.
- Social media is the magnet that attracts users, engages them, and draws their attention to a business’s website.
- Social media marketing, like Facebook and Instagram, allow businesses to refine their targeted audience based on demographics, interests, and behavior.
