If you have a business, you’re probably constantly evaluating the different types of advertising options available to you. Mall media and in-mall advertising are a popular way for your brand to connect with your consumers in an ideal environment. A whopping 78.9% of shoppers notice illuminated and digital advertisements throughout the shopping mall, so it’s an excellent idea to capitalise on this and get your brand out there for maximum impact.
As a business, you want to make sure your brand has a positive, lasting impression on your customers. Pairing traditional forms of advertising such as wraps and banners with digital advertising can help you dominate the attention of your audience and proves to be very successful in getting brand messaging across. The more you are able to influence shoppers with your advertising, the more likely your business can convert these visitors into potential sales. By tapping into your target customer’s favourite shopping destination, you can make sure you amplify your brand’s story by getting your message out there.
When people visit a shopping mall, they are more than likely going there to shop. As a business, you can reach these potential customers in possibly the busiest location in your community. By strategically tailoring your content, you can make sure that your brand’s message can reach the right audience. By being there at the right place at the right time, your business has the opportunity to influence the buying decisions of your audience.
Traffic and sales
A shopping mall is the optimal environment for your business to drive sales, build foot traffic and strengthen awareness around your brand, ultimately enhancing your media strategy. By utilising mall advertising, your business can reach its target audience at a time when they are most likely going to be spending their money and in a mindset to shop.
Over other forms of advertising, digital out of home advertising has the flexibility to allow brands to create and display multiple offers and promotions, rotating messaging depending on the time periods and sales. This eliminates high production costs for large format print advertising, making digital ads more cost efficient for keeping expenses down. You can buy as much or as little digital or static space as your budget will allow, and this can also be tailored to suit your individual needs.
Call to action
Because the nature of digital advertising makes it super easy to update or edit your messaging, you can provide your customers with a call to action that changes in order to draw attention to any in-store promotions or in-mall events coming up. Using wording like “sale on now” or “coming soon” means that consumers are updated in real time and can prepare themselves to action the CTA should they wish to check out a sale or a new store opening. As a business, you don’t have to worry about the hassle of ordering print advertising or the costs involved.
Malls are a high-traffic destination, where people typically spend about 3 hours per visit on average. Even with the advancements in technology and the rise of online shopping, people still love to go to bricks and mortar stores, with millennials saying they prefer to shop at a mall. When your brand utilises mall advertising, being at the right place at the right time can help influence the buying decisions of shoppers in the mall, and drive sales for your business.