SMS has now become one of the most popular marketing channels. People are always using a mobile phone. They are more likely to read an SMS and take it seriously compared to other marketing channels like emails or social media advertisements. However, it’s not easy to get contact numbers of strangers. This article briefly discussed why you need to build a subscribers list and how to do that. They Expect Your Messages When you are doing opt in text message marketing, people are expecting to hear from you. They won’t be annoyed by your text messages. This means that they will read and consider what you tell them. You get a better conversion rate and more clients by using this approach without offending anyone or wasting your resources on an irrelevant audience. Build Online Presence Create social media pages and get a website to build a presence on the internet. Over 4.5 billion people use the internet almost regularly. You need to reach out to them and get them to become an SMS subscriber by providing their contact numbers. This will also be a great way to attract online customers and increase brand awareness. Online marketing is cost-effective and brings a great return on investment if you know what you are doing. Use a Lead Magnet Not many people will give you their contact number if they don’t have any reason. You need to give them a reason by offering a lead magnet. A lead magnet is any resource that your target audience might find useful. You should also tell them the benefits of opting in. Offer a Lucky Draw Get your audience to provide their number and become a part of a lucky draw. Offer something like a gift hamper or special discount to the winner to pique their interest.