Pranay Agrawal, Author at GeeksScan

Do you know? Over 58% of the global smartphone users tend to check out a fitness-tracking app downloaded on their device every minute. Mobile apps have become so indispensable to us that we can’t imagine doing all those easy-peasy activities without using them. From morning alarms to watching midnight shows, chatting with loved ones, monitoring all the to-do activities, shopping online, or any task that can be done through mobility solutions, people spend most of their time on these apps for endless reasons. As far as the industrial sector is concerned, almost every business venture has discovered new possibilities with digital mobility to exemplify their brand on the verge of mobile app development in the competitive industry. Some Peculiarities of Mobile Apps in the Health & Fitness World Most tech enthusiasts reportedly relate mobile app technology to the diverse parameters of entertainment, e-commerce, social interactions, gaming, & more. However, the fact is that the health and fitness industry stands ahead of all as medical arenas are the early adopters of tools and technologies used for automating various operations & procedures defined for healthcare facilities. Apart from healthcare specialists & medical institutions, one major business vertical from the healthcare sector i.e fitness industry is drastically inclining towards vast horizons of the mobile app world. From all the fitness freaks to personal trainers and gym owners, mobile apps are transforming the way people run their fitness business and facilitate their tech-savvy customers. If you’re one of those who want to invest health & fitness app development then you must have the familiarity with the secrets of generating sales via mobility solutions. Here are the prominent categories of the most popular health & fitness apps that are driving sales for the 3.4 trillion dollars global industry: Fitness Tracking Apps The synchronized combination of wearable gadgets and mobile app technology results in engaging & useful mobility solutions for real-time fitness tracking. Millennials are so much fond of using fitness trackers that they count on these apps to stick to their day to day routine for exercising sessions, diet, weight management, training, workout, & other activities involved in bodybuilding & fitness development. Apps for Workout & Exercises These types of apps are designed to let users manage their fitness schedule with suitable workout plans, training sessions, & other visual and graphical depictions for engaging mobile experiences. Nutrition & Diet Apps or Calorie Counter People who want to follow a strict diet with healthy food habits use these apps to keep a count on calorie intake regularly. Users can plan their diet chart as per their body weight & nutrition required to stay disease-free and healthy. On-demand Personal Trainer Apps Most personal trainers and gym owners own apps to provide on-demand fitness training & advice whenever a user wants to. Users can directly connect to their gym trainers and take consultations regularly to achieve the desired fitness goals. Even most celebrities recommend using these types of fitness apps to get a personalized experience with real-time online interactions with a fitness expert or personal trainer. Medication Tracking Apps Elderly patients mostly rely on these apps to medicate themselves timely so that they don’t miss even a single dose. They receive reminders or notification alerts from time to time to keep track of medicines in the best way possible. Now hold your breath as you’re yet to discover the ways of making money from fitness app development. You must go through these pointers to understand how fitness apps generate profits for appreneurs from fitness industry: Through Social Media Marketing The secret behind the super-duper success of gym’s & fitness businesses is impactful promotions through social networking channels. The significant role of social media is one of the key business strategies for gym owners & fitness trainers who get on these social platforms to publicize their expertise & interests amongst fitness enthusiasts. With millions of active profiles on popular social networks like Facebook, Instagram, LinkedIn, Twitter, etc., you can encourage people to reach your business via mobile apps for better fitness & healthy lifestyle. Content Optimization for Sharing Informative Details Sharing impactful, useful, & precise content is the key to attract customers and build your credibility. No matter whether you facilitate hardcore fitness freaks or causal people who just want to lose a few kgs of their weight, your strategy behind getting a fitness app must target each & every customer with varied preferences. Your mobile app must be centered on providing a personalized experience to each user who will be using your app for a specific purpose rather than just sticking to a fitness program. Paid Membership Programs for Value-added Services Here comes the real aspect of sales via fitness apps. When a user demands access to personalized fitness plans, your app can add value to their preferences via a paid membership program that brings descriptive workout plans, training sessions, diet charts, upcoming events, class schedules, regular class schedules, & other additional features to keep users engaged & dedicated towards their fitness goals. Live Training Sessions & Streamlined Workout Sessions The best advantage of mobile app technology is remote access to various services. Since most people won’t save spare time to hit the gym, they prefer to attend live workout sessions & view streaming workout videos whenever & wherever they want to. On the other side, trainers keep on posting interactive videos to update their customers with new exercises and nutrition tips. In the nutshell, the majority of gyms and fitness-centric businesses hire mobile app developers to introduce a robust platform for increased sales & brand promotion. Looking over the preferences of tech-savvy millennials, a mobile app brings unbound advantages for gym trainers as well as businesses involved in their emergence and growth. The mobile app technology has always been a helping hand for small businesses & enterprises with varied market interests and target audiences & that’s why we cannot ignore its crucial role in the rise of the tech-driven market.

Pranay Agrawal

How Mobile Apps Bring Sales To The Fitness Industry?