Marketing is one of the key factors for business success. No business can survive without effective marketing and also publicity. Marketing can be described as any sort of activity to connect with your customers and convince them to buy our product. A wise businessman always set a separate budget for marketing alone. We live in a digital world where 90% of the sales and transactions are done online only.
We are living in a digital age, and many people spend such a lot of their time poking around digital platforms. Marketing is all about connecting with customers within the right place at the proper time, and if your customers are spending most of their time online, then that’s where you ought to do marketing online.
Traditional marketing is the marketing ways that is used from the time of marketing started years ago. Ads are mainly done by:
- Magazines etc.
Traditional marketing is restricted to a small audience and we can’t measure the output.
Digital Marketing is based on the internet. Any sort of marketing done using the digital platforms and internet is termed as digital marketing. Digital marketing is more versatile than traditional marketing. A best digital marketing agency in Kerala can provide you with the best digital marketing practices which can help your business to reach success within no time. Digital marketing makes use of following online platforms for marketing.
- Search engines like Google. Bing, Yahoo, etc.
- Social Media like Instagram, LinkedIn, Facebook, etc.
- Email marketing
- Paid ads in search engines and social media.
Advantages of Digital Marketing Over Traditional Marketing
- Low Cost
Most of the companies cannot bear the marketing and advertising cost. While big businesses might not have such a lot of trouble dispensing millions for marketing and advertisement, for little businesses, this might be an unbearable nightmare. Marketing through digital platforms offers a cheaper alternative to the normal method. They create the maximum amount of impact yet costing way less.
- Easy to Measure
With traditional marketing, you will need months of investment to start getting a result. And we don’t know the audience reach in traditional marketing. With Email marketing software allows users to trace the performance of their emails, what percentage were read, and we can check about their conversion rates. For measuring the goals achieved on an internet site or blogger can usew Google Analytics. Google AdWords manager can be used to monitor the performance of their ads on Google search; we can know how many have viewed their ads and understand the conversion rates.
- Wider Reach
Traditional marketing methods can’t compare when it comes to reach. An SEO-optimized website can reach a worldwide audience for a very low investment. Now, you can’t claim that a television ad or a billboard on every newspaper in town goes to a bulk of the population. Any means of traditional advertisement is restricted to a particular locality unlike digital marketing by which whole world can see it from any corner. A Digital Marketing Comapny can assistant help you with SEO services in Kerala and rank your website on top of the SERP when a relevant query comes.
- Brand Building
Digital platforms can be used by businesses to create company’s brand and reputation. With a best web designing services Kochi you can have a website, a blog featuring quality and useful articles, a social media channel that’s highly interactive are the different ways a business can use to build its brand. Digital marketing vs. traditional marketing statistics shows digital marketing wins over traditional marketing this is often mainly because with the limited space and frequency of advertisements with traditional marketing. You’ll have an entire website rather than a column on a newspaper page. You’ll suggests things to people whenever you would like once you own a blog or a Page on social media. With this space, you’ll create brand building for your Company. This is often something one advertisement on the radio or posted within the newspapers cannot offer you