Being the biggest and the most popular social media network worldwide, Facebook has 2.38 billion monthly active users that show that people love it. Serving numerous possibilities and purposes such as social commerce, visual content sharing, communication, and more, this social media platform serves benefits for both businesses and customers.
One of the best ways via which businesses can take their business to the next level is embedding Facebook feed on the website.
This process offers a variety of benefits like increases in website traffic, boost in sales & revenue, build brand image, enhance audience engagement, and more.
There are thousands of social media aggregator tools like Taggbox that help brands & businesses embed Facebook feed on the website. The tool collects, curate & embed social media feeds on your website in real-time.
Offering a lot of great features, Taggbox also allows you to customize & moderate the raw Facebook feeds into more appealing and fresh ones.
In this blog, we have explained to you the benefits of embedding Facebook feeds on your website.
Benefits of Embedding Facebook Feeds on Website
Mentioned below are a few main reasons why you should add Facebook feeds on your website. Scroll down and keep reading!
1. Help in Building Online Presence
In today’s digital world, it is extremely important to have an online presence.
Therefore embedding Facebook feeds on your website helps you build and manage your online presence.
You can also easily update both your website and Facebook handle with fresh content.
2. Helps in Widening Brand Reach & Exposure
Embed Facebook feed on your website to broaden the exposure and reach for your business.
In this way, you get to connect with your target audience on a more personal level, as you can respond to their queries as soon as possible.
Also, as Facebook is loaded with both informative and educational feeds, you can also add them to your website to update your audience with the same.
3. Helps in Channelizing Traffic to Your Website
Take advantage of Facebook feed to drive traffic on your website. For this, you have to increase your brand’s visibility in the digital sphere so that more people get aware of you and what you have to offer.
If you are able to satisfy the visitors then surely your website will be hit with huge traffic.
4. Help in Boosting Conversions and Sales
Social validation is a mandatory part of every business, so why not embed user-generated content in the form of reviews on your website.
Reviews are a great way to gain the trust of website visitors, and if leveraged properly they can actually boost conversions & sales of your business.
Therefore, it is suggested to encourage your customers to add reviews to your Facebook page which can be embedded on your website.
The more positive reviews your website will have, the more amazing your products or services will look.
5. Help in Getting Audience Insights
Both Facebook and your website have an analytics feature through which you can get the insights into your Facebook feeds performance.
For instance, you can monitor the type of audience you have, traffic, browsing behavior, and more.
Once you analyze the analytics report properly, you can plan out a strong digital marketing strategy to get better results in the future.
6. Help in Displaying Real-time updates
You also get the chance to showcase real-time feeds that contain beneficiary content for consumers like news feed, entertainment, promos, offers, etc.
With real-time feed, you can deliver instance information that gives an edge to your business.
7. Enhancing Website Vibrancy
A website is said to be the most crucial touchpoint of marketing as it can either make or break your business.
So don’t forget to make it appealing and worthy or else your visitors will switch to your competitor’s website.
For example, Facebook feeds are user-generated content that is diverse and dynamic.
If displayed on a website, they can change how they look completely by bringing more vibrancy.
8. Help in Saving Money
Budget is one of the major deciding factors for businesses before making any decision. And by embedding a Facebook feed that is user-generated content you can save quite a good amount of money.
It is because UGC is created by users only, so you just have to incur the cost for the social media aggregator tools like Taggbox to help you collect, curate & embed attractive Facebook feed on your website.
Though social media aggregators are also quite cost-effective and deliver high return-on-investment.
9. Building Brand-user Relationship
Lastly, by embedding user-generated Facebook feed lead to two-way communication.
Through such feeds, you showcase that you care about the opinions and feedback of your audience.
This helps in motivating them to create more such content for your brand. Once you start interacting with your audience you build a healthy connection with them.