Instagram started as a place where users can share aesthetic images. Nowadays, brands use it to boost their sales and expand their market reach.
This is not surprising as 90% of IG users follow a business account. Plus, businesses of different shapes and sizes are driving proven results from this platform.
If you want to experience the same thing, here are six Instagram marketing tactics you need to know:
1. Optimize Your IG Bio
That small area below your username and profile photo is where you write your business bio.
Despite the small real estate, it provides an excellent opportunity to drive website traffic and conversion. That’s because this is the first thing that your IG followers will see.
Hence, it would help if you optimized your IG bio.
It can be as simple as sharing brief and concise information about your business. You can also use emoticons to make it look fun. But make sure that it is aligned with your business’s tone and voice.
Also, add a relevant hashtag and website link on your bio.
As mentioned earlier, this is the first thing that your followers will see. Hence, they want to see where they can go if they’re going to learn more about your business.
2. Use the Right Hashtags
There is no denying that Instagram proselytizes the use of hashtags online. This practice evolved into categorizing IG.
So if you want to see more workout images and quick videos, you can plug in #workout on the search bar.
This also means that you can use this tactic to increase your IG post’s discoverability. The key here, though, is to use the right hashtags.
If you run an online apparel store, you can use hashtags like #OOTD or #fashion on your post. This is to ensure that you can reach IG users who are into fashion.
3. Take Advantage of IG Stories
Instagram Stories helps boost user engagement among brands. That’s because it makes your business relatable. Plus, IG Stories is another way to drive website traffic.
To take advantage of this feature, you will need to produce relevant content.
Using our previous example, you can post “behind the scenes.” It can be a video of how a clothing item is produced. A behind-the-scene product photoshoot also works.
Another idea is to share IG posts of your happy customers to your Stories.
4. Start an IGTV Channel
Much like Instagram Stories, IGTV can also drive social media engagement through extended viewership.
As the name implies, IGTV is a stand-alone app that allows you to start an online show of 10-minute videos.
Some great content ideas would be video tutorials. You can post tutorials on fashion styling, upcycling old clothes, or modifying a clothing item for an online apparel store.
You can also use this app for Q&A sessions. Mind you; there are a lot of fashion enthusiasts who need help and guidance from gurus.
It is just a matter of being creative and knowing what your audience is looking for.
5. Partner With Influencers
Here’s the thing: A community of happy and loyal customers is what makes a business grows. And one of the best ways to build a community around your business is through IG influencers.
These are people who are famous in their niche. Other IG users follow them because of the content they produce and the value they stand for.
According to Kevin Urrutia of VoyMedia Marketing Agency NYC, look for an influencer who works within your niche. And while they must have thousands of followers, make sure that they are real people who are likely to buy your products.
6. Run Instagram Ads
If you have the budget, it will help to run Instagram ads to expand your market reach.
Another cool thing about IG ads is that you can set parameters that are relevant for your business. This ensures that you get to reach your target market.
So, if you want to drive foot traffic to your brick-and-mortar store, you can run ads that only target people living within your area. And to maximize your return-on-investment, you can set your ads to appear during a specific time or day.
It is also ideal to target IG users based on interests that are relevant to your business. For clothing brands, that would mean target people who are interested in fashion.
Doing so makes Instagram ads cost-effective.
There is no denying that Instagram is a brilliant marketing tool. It allows you to reach your audience and target market and drive engagement.
It is just a matter of being creative in the content that you post. Plus, it would be ideal to be discerning on the people you want to work with.
Regardless, the key to an effective Instagram marketing campaign is to showcase your business’s personality and connect with your followers.