Within a couple of years, graphic designing has come a long way. Companies like Apple and Google have one of the best websites in terms of web and graphic design. 80 per cent of the information processed by our brains comes from sight. People are more sensitive to visual cues when learning. However, creativity is not enough. The psychology of graphic design is also important. Visual content plays an important role in eLearning, and applying psychological strategies for graphic designing can help the reader gain knowledge in a better way.
Apply these 6 powerful strategies and create great eLearning experience:
1. Improve Readability By Using Colour
Colour enhances the readability and clarity of the content. If graphic designers make use of colour in their content properly, they can increase the clarity and quality of their content up to 40%. Colour combinations play different roles psychologically.
For example, the combination of black on yellow, red on white, and green on white are categorised as best by graphic designers. Similarly, black on white is comparatively the easiest to read.
2. Apply Von Restorff Effect
The Von Restorff effect (also known as the odd man out effect) suggests that of any visual content, it is the odd one that people remembers the most. Although you may have many other elements such as graphs or tables to convey your message, using a different colour, font or size can make a single element stand out.
It is one of the major psychological strategies in graphic designing where you want one specific element to be more appealing than the rest of the content.
3. Obey Hick’s Law
This law states that the more options a reader is given, more time it will take for them to make a decision. Therefore, keep the choices of graphic elements to the bare minimum. Make sure that every element of your content plays a part in achieving your goal. ‘Apple’ is one of the best examples to support Hick’s law.
4. Colours Affect Moods
According to research conducted by colour specialist Leatrice Eiseman, it has been found out that colours can affect mood, behaviour and emotions on a subconscious level. Different companies have adopted different colour schemes in their brands over the decades, not because of their preference but the psychological effect it causes on the readers.
For example, the colour red in Coca-Cola represents excitement, love, boldness, and passion, whereas the colour blue of Facebook represents care, calmness, trust, and security.
5. Leverage Mental Modes
Remember the first time you took an iPhone in your hand? You might be knowing how to switch it on and how other things work such as browsing safari, reading on iBooks, etc. Apple is a master at incorporating a vision into their plan. Similarly, mental modes are a reader’s thought process on how things work. They should be able to immediately figure out your graphic designs.
Ask yourself questions such as how are images placed, if the message is easy to understand or not, will the user know what to do next?
The psychology of graphic designing should be focused on the user’s experience.
6. Pay Attention To How Users Scan Web Pages
As a rule of thumb, you get only 7 seconds to grab attention and answer customers’ key question, “What’s in it for me?” People, generally, do not read the whole thing before making their mind. If the content catches their attention, they may read the whole content carefully. But, it is not easy to grab the user’s attention. Hire professional dedicated graphic designers who know how to make the content eye-catching. Use clear headlines and try to put your content in bulleted points. Make sure to present the user with the most significant information.
Remember, a good design is not just about how it looks, but also how it functions. Everybody responds to colours, fonts, and designs differently. As mentioned above, the psychology of graphic design plays a vital role in catering to your target audience’s characteristics.