An important aspect of your brand image is graphic design. As we told you a few weeks ago, digital marketing was the star player of 2020, and there is a good chance that it will continue its momentum in 2021. An asset to help you look even better to your content or product marketing – online, but also in print – requires meticulous Best UI/UX Design Services.
Here are our six favorite trends for the coming year in B2B.
1. Nature and its wide range
Colors, textures, light effects or patterns: nature is everywhere. The water-based paint also gives an organic effect, while the play with whites lets the visual or the text breathe and the photographs of outdoor spaces launch the imagination.
This trend works for companies that touch nature directly or indirectly, whether in the agricultural sector or the development of green technologies. But it doesn’t stop there: it can also meet the needs of anyone who wants to project a young and lively image during a campaign – advertising, social media, ebook, etc.
2. Monochromatic or duotone color palettes
The use of black and white with a color accent or the variation of the same color in several tones: this trend evokes simplicity and daring. It gives an impression of coherence while playing on the imaginative combination of mediums or textures without stealing the show from the content.
This trend also helps standardize your social media news feed to translate – for you! – your attention to detail.
3. Geometric shapes
Geometric design offers a lot of possibilities: it is as much about harmony and simplicity as it is about the puzzles your business has solved. The eye easily recognizes these geometric shapes, giving a solid foundation for your brand’s visual content.
Imagine a pattern that would repeat itself, with some variations, from one medium to another (web, advertising, paper, etc.) or think of the play of lines that can recall your logo, for example, on your business cards. Thanks to the efficiency of the forms, this trend evokes above all the concrete, the resolution of problems, reliability and dynamism.
4. The blurs and grain of the image
Combining blur with the accentuated grain of the visual (as with grain filters ) allows you to play with tone on tone by unifying the background, images and patterns. This trend thus highlights the text or part of the visual while reducing everything else. Combined with gradients, this design helps to direct the gaze.
While reminiscent of our trend # 6 by evoking the texture of past photographs, the use of blurs and grain can work very well with your website or video format. This trend also goes very well with paper media and is very popular on social networks.
5. Graphic design in motion
For your social networks, your website or your newsletters, the goal is to capture the attention of your targets, who are often at the heart of a whirlwind of content. This trend meets precisely this need by focusing on the animation of your icons or your illustrations. It adapts to almost any digital context, which can boost your content and improve your engagement rate!
This trend is particularly popular for making educational capsules containing a lot of text more captivating. It allows you to give a punché or playful aspect to your brand.
6. Retro in all its glory
The imitation of styles of past years has crossed the border of clothing fashion to seize graphic trends in B2B: at the beginning of the decade, nostalgia is in the spotlight! Why not bet on a large typography and earth colors inspired by the 1960s or 1970s?
This trend is fueled by effects reminiscent of familiar shapes from the past, such as comics or old movie posters. For example, you could opt for the aspect of our grandmothers’ recipe book to illustrate what makes your teamwork successful in your guide to corporate culture!
The important thing is to let your personality shine through and to choose a graphic design that matches your brand image. Contact us if you need a helping hand to revamp your newsletter or launch a social media campaign, our experts are there for you !
