A lot of homework needs to be done so that you can ensure yourself that the legal firm owned by you can get the benefits of the SEO campaign in an effective manner. Your website can get the real value if best SEO partners are selected by you. You need to do this because the thinking of different partners is different. Switching may be required in the law firm if you find that the SEO marketing plans of your firm are handled by a third party and it is not performing well. Now I will describe about 5 signs which will tell you that your firm needs a new SEO partner.
1.A person who is interested in SEO is needed and not a web developer – A true SEO and a web developer have some differences and it is often not realized by the lawyers. So, a beautiful website will be built for them if a person is hired by them for that purpose. There are some qualities of a web developer:
- In SEO’s world a lot of changes occur daily but they are not aware of all of these.
- Outreach and link building are not understood by them.
- Writing and editing the content is not known by them.
- They do not have any knowledge of how to identify a website’s optimization problems and how to fix them.
- They do not know how a law firm’s marketing is to be done.
If you know how on-page changes can be done and how title tags can be changed then it does not mean that you have a full knowledge of optimization.
Steps taken to perform well at SEO – The success of SEO depends if your digital partner is trustworthy. Each question has to be answered by them. Proper knowledge of growing keyword rankings, phone calls, traffic, organic visibility must be possessed by them. Actual data must be given to you by them. Optimization doesn’t mean that you have a knowledge of how a website is to be designed. For increasing your leads or traffic you will definitely require a new partner who can do optimization for your law firm.
2.If the expectations are mismanaged and the communication is poor – Every month the optimization companies are charging $10,000 from the lawyers. Good data points are highlighted by these and screenshots of Google Analytics are sent by these to you at every month’s end.
The reports can have some terms and charts and these are not known to a lot of Attorneys. In Fact the activities of partners are not known to many attorneys. Partner will be required by you if your firm’s communication is very poor.
Steps taken to perform well at SEO – It is not sufficient if you are only having a Google Analytics’ report. Complete experience of optimization is given to the clients by the partner if he is trustworthy. The online presence of the clients can be improved if you present a list of all tasks done by you in front of them.
3.If tracking is not done – It is necessary that the tracking is set up for your client. Everything done for your client like a content campaign or link building must be tracked to check if it is getting performed and yielding good results or not. Empirical evidence and data can not be received if the tracking is not done by partners.
Steps taken to perform well at SEO – Right codes for tracking must be used. Converting of web pages can be noticed by doing tracking. Improvement can not be done if you do not measure what you have done.
4.If you do not have a content strategy – If there is no content strategy then traffic in a large amount can not be got by you. Magic cannot be done by doing optimization only. Content plays a vital role in getting traffic. A targeted content must be put on Google so that leads and traffic can be got by you.
Steps taken to perform well at SEO – The content of high quality must be created by the writers.
5.If there is no strategy for link building – You cannot be successful at the competitive fields of optimization if you do not have a strategy for link building. Link building is ignored by many legal agencies. But it is not always good if we do link building. It can be damaging if it is related to the legal industry.
Steps taken to perform well at SEO – If a good content is published then you can earn best links. Outreach can also help you in doing it.
For increasing your sales and improving the rankings you can take the help of SEO company India.