It is a fact that by now nearly everyone who owns a site knows what Search Engine Optimisation or SEO is all about. SEO may involve many different things but it is what you do to your site to enable it to be visible to people browsing online. Recently, some online experts have come up informing and educating website owners on on-page SEO services & tips to help them improve visibility of their sites. While these tips have been somewhat successful, these experts do not teach you the real skills that SEO experts offer. Here are some of them:
1. Marketable content
A basic SEO tips is that you must have appealing content to attract visitors. However, you may be updating your content daily with fresh information but you are still getting few visitors who do not turn into leads. The problem is that as much as your content may be appealing, it is most likely not marketable. That is why you should hire a copywriter. In short, this SEO expert specialises in developing marketable content that will turn your visitors into pay clients.
2. Scannable pages for mobile use
As you may already be aware, the majority of web browsers today use mobile devices to access the web. Hence, it is necessary to optimise your website for mobile browsing. Definitely, this is not something you can achieve on your own. You will need a credible SEO expert who has excellent IT skills to accomplish this task. Once you optimise your site for mobile use, visitors will come by the numbers and they will turn into viable leads.
3. Updating original content
One of the main keys to maintaining a successful website of any nature is to have fresh and original content always. This calls for plenty of research, time and resources. Trying to accomplish this on your own will definitely take a toll on your business. It is best to leave this task to a professional SEO company or individual who has the time and resources to do so. This expert will seek to come up with original content that includes photos and videos.
4. The power of social networking
Billions of people are now spending millions of hours daily on social networking sites. If you want more traffic to your site, it is vital to start linking and sharing your content on these sites. Nevertheless, doing so may be a challenge especially since social networks require you to spend plenty of time on them to get meaningful results. That is why you should let the experts do it for you.
5. A search box
Never underestimate the power of a simple search box. If you have a business or commercial site, you need your potential customers to be able to find information or locate a certain item on your catalog easily.